Remote CMO - Berachain -

Blockchain Works; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Une entreprise de blockchain en pleine croissance cherche un Marketing Lead passionné pour développer et exécuter des stratégies marketing au sein de l'écosystème Berachain. Le candidat idéal aura une solide expérience en marketing dans des protocoles DeFi ou L1, et sera capable de coordonner des campagnes impactantes tout en maintenant l'intégrité de la marque et de l'engagement communautaire.

Qualifications

• 3+ ans en marketing, développement commercial ou ventes, de préférence dans la blockchain ou FinTech.
• Compréhension approfondie de la technologie blockchain et des communautés.
• Expérience en gestion de campagnes sur les réseaux sociaux.

Responsibilities

• Développer et exécuter des campagnes marketing axées sur les données.
• Onboarder et evangelize de nouveaux utilisateurs via des canaux divers.
• Coordonner la création de contenu pour les campagnes et événements.

Skills

Communication

Collaboration

Analytical Skills

Problem Solving

Job description

Berachain is a high-performance, EVM (Ethereum Virtual Machine) compatible, Layer 1 blockchain built on the Cosmos SDK. We are a young, world-class team of experts in computer science, type theory, economic game theory, risk management, and enterprise development. Our team combines experience from companies like Apple, Coinbase, IBM, and Y-Combinator with crypto-native expertise from impactful DeFi protocols.

We are passionate about Web3, Toybox, and building infrastructure to bring decentralized finance to the masses. Our core engineering team is based in Toronto. At Berachain, you'll join a team of experienced founders, engineers, and researchers dedicated to designing sustainable economic and blockchain systems. We are well-funded by leading digital asset investors, hedge funds, centralized exchange venture arms, and strategic angels.

We seek self-starters and mission-driven individuals to help build the future of decentralized finance. The ideal candidate takes initiative, owns their work, thrives in a fast-paced, collaborative environment, and adapts quickly to changing needs.

The marketing lead will work closely with Smokey to develop and execute marketing strategies, guiding the Berachain brand's evolution. The role involves increasing market penetration across traditional finance, Web2, and crypto-native ecosystems, collaborating with BD, Engineering, and Design teams to produce content, manage the marketing calendar, and develop go-to-market strategies for product launches and collaborations.

To date, Berachain has achieved organic growth without marketing expenditure, building a community of over 30k followers on Twitter, 45k+ on Discord, and thousands of NFT holders. This organic growth, driven by our DeFi-oriented NFT community, has resulted in a negative customer acquisition cost. We aim to continue this trend while maintaining brand integrity and accessibility for new users.

The ideal candidate will have demonstrated ability to generate exposure opportunities for the Berachain ecosystem and likely led growth or marketing initiatives at a major L1 or DeFi protocol.

Requirements :

• Experience leading and scaling marketing initiatives and teams at leading L1s or blue-chip DeFi protocols
• 3+ years in marketing, business development, sales, or finance, preferably in blockchain or FinTech, with a focus on DeFi and infrastructure
• Strong understanding of blockchain technology and communities, especially EVM and Cosmos ecosystems
• Experience managing social media and advertising campaigns (Twitter, Discord, Instagram, Facebook, Google)
• Proven ability to run lead generation, nurture campaigns, optimize campaigns, and achieve ROI
• Deep knowledge of current DeFi, NFT-fi, GameFi landscapes
• Excellent communication and collaboration skills
• Experience building and scaling marketing teams for crypto-native and traditional brands
• Strong analytical and problem-solving skills, with the ability to prioritize features based on customer needs and market trends
• Experience in both TradFi/Web2 and crypto-native marketing initiatives
• Knowledge of HTML, CSS, and Wordpress is a plus

Responsibilities :

• Develop and execute data-driven marketing campaigns aligned with business and engineering milestones
• Onboard and evangelize new users through various channels including Twitter Spaces, Discord, etc.
• Organize community events, both virtual and in-person
• Coordinate content creation for campaigns and events
• Drive user acquisition, retention, and growth across diverse user bases
• Assess ROI and value of marketing initiatives, collaborating internally to maximize impact
• Maintain a deep understanding of the blockchain market and competitors to inform marketing strategies
• Collaborate with design, engineering, BD, and other teams for product launches and improvements
• Engage with users, protocols, and stakeholders to gather feedback and insights