Senior Digital Marketing Manager

SysAid; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

SysAid is seeking a Senior Digital Marketing Manager to spearhead digital marketing efforts in a high-growth SaaS environment. The role involves planning and executing campaigns, optimizing performance through data analysis, and collaborating with cross-functional teams to drive results, making a significant impact on brand awareness and lead generation.

Benefits

Competitive compensation package

Career development opportunities

Supportive and collaborative work environment

Qualifications

• 5+ years of SaaS B2B marketing experience.
• Proven success in campaign management.
• Strong verbal and written communication skills.

Responsibilities

• Design, implement, and manage cross-channel marketing campaigns.
• Monitor campaign performance and analyze customer data.
• Collaborate with Sales and Product Marketing teams.

Skills

Campaign Management

Data Analysis

Digital Marketing

Communication

Interpersonal Skills

Tools

Google Ads

Salesforce

Marketo

Job description

Join to apply for the Senior Digital Marketing Manager role at SysAid

Join to apply for the Senior Digital Marketing Manager role at SysAid

At SysAid, we’re on a mission to liberate organizations by putting AI to work for them and their people.

We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose.

As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us!

Are you a results-driven digital marketer ready to make a measurable impact in a global SaaS company? Join SysAid as our Digital Marketing Manager and play a pivotal role in shaping the future of ITSM solutions through innovative campaigns and strategies.

As a Senior Digital Marketing Manager, you will be responsible for planning, executing, and managing marketing acquisition campaigns to drive brand awareness, lead generation, and nurturing. You will also help our outbound team support our business objectives. You will be responsible for the overall campaign management, including research, target audience segmentation, content development and execution, digital marketing campaign performance, optimization, and reporting.

You will collaborate with cross-functional teams, including Sales Development, Sales, Product Marketing, and Communications, to drive results.

What You Do

• Campaign Strategy & Execution : Design, implement, and manage cross-channel marketing campaigns that captivate audiences, drive lead generation, and fuel growth.
• Data-Driven Optimization : Monitor campaign performance, conduct A / B testing, and analyze customer data to identify trends and opportunities for improvement.
• Digital Marketing Channels : Leverage email marketing, paid media, social media, and content marketing to maximize campaign reach and engagement.
• Cross-functional collaboration : Partner with Sales, Product Marketing, and Communications teams to align messaging, amplify reach, and deliver measurable results.
• Event Management : Plan and execute in-person and online events to nurture relationships with prospects and support lead conversion.
• Creative Messaging : Develop compelling marketing content that resonates with target audiences and aligns with SysAid’s brand voice.

Requirements :

• 5+ years of Saas B2B marketing experience.
• Proven success in campaign management with hands-on knowledge of tools like Google Ads, email platforms, and web analytics.
• Strong verbal and written communication skills to craft engaging, brand-aligned messaging.
• Ability to interpret data, identify trends, and make data-driven recommendations to optimize performance.
• Familiarity with CRM and Marketing Automation tools (Salesforce and Marketo experience is a strong advantage).
• Efficient at juggling multiple campaigns, meeting deadlines, and delivering exceptional results.
• Self-motivated team player with excellent interpersonal skills and a drive to succeed.

What’s in It for You?

• An opportunity to shape marketing strategies for a global SaaS leader.
• A supportive and collaborative work environment that fosters innovation and growth.
• Competitive compensation package and career development opportunities.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Software Development

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