eRetail Search Campaign Manager / Gestionnaire de campagnes de recherche en commerce électronique

Procter & Gamble; Toronto; On-site; CAD 130,000 - 163,000; Full time

Job summary

Procter & Gamble Canada in Toronto is seeking a full-time Paid E-Retail Search Campaign Manager to drive day-to-day planning, execution and monitoring of search campaigns within an in-house media team. You will collaborate across internal and external partners to ensure campaigns meet Brand objectives and deliver growth with strong analytics.

This role requires deep knowledge of e-retail search, innovative strategies, and the ability to manage diverse brand needs while aligning with P&G

Qualifications

• Bachelor’s degree required.
• 4+ years creating and optimizing paid retail search campaigns across major platforms (Amazon Ads, Walmart Connect, Loblaws, Instacart).
• Knowledge of paid search technicalities and Pacvue.
• 4+ years of retail search media execution; strong knowledge of KPIs (ROAS, CPC, conversions, New to Brand, CTR, SOV).
• Recognized technical expert in retail search.
• Understanding of campaign implementation requirements.
• Strong analytics, data-to-brand goal alignment.
• Stakeholder management and prioritization.
• Coaching multifunctional teams.

Responsibilities

• Oversee end-to-end execution of search campaigns on time, within budget, and to high quality standards.
• Monitor pacing and performance, applying ongoing optimizations.
• Measure and report campaign impact with quantitative and qualitative metrics.
• Collaborate with media planner and dComm to define creative and technical requirements.
• Provide technical and operational support to dComm and media teams.
• QA, troubleshoot and resolve campaign issues.
• Address reporting and billing discrepancies with partners and internal teams.
• Create, format, QA and distribute reports to stakeholders.
• Suggest innovative media solutions to improve performance.
• Contribute to transformative media improvements.

Skills

Paid search

Campaign optimization

Analytics

Stakeholder management

Coaching

Education

Bachelor’s Degree

Tools

Pacvue

Amazon Ads

Walmart Connect

Loblows

Instacart

Job description

Job Location TORONTO GO Job Description We are looking for a full-time a Paid E-Retail Search Campaign Manager to join P&G Canada in Toronto. The Paid E-Retail Search Campaign Manager role is an integral part of both the Category In-House Media Team as well as the Category Brand Team. As a Paid E-Retail Search Campaign Manager, you will be part of an in-house media team and will be responsible for the day-to-day preparation, execution and monitoring of Search campaigns. You will collaborate across an integrated team of internal and external partners to ensure plans are delivered flawlessly and in line with P&G standards and Brand business objectives. This role requires a deep understanding of the e-retail search media landscape, strong analytical capabilities, and the ability to drive growth and engagement through innovative and effective search strategies across diverse brand needs.

Key Responsibilities

• Oversee the end-to-end execution of search campaigns, ensuring all campaigns are set up on time, within budget, and to the highest quality standards.
• Monitor campaign pacing and performance in line with Brand goals and objectives, making ongoing campaign optimizations & recommendations.
• Measure & report impact and effectiveness of campaigns using quantitative and qualitative metrics.
• Work with media planner, & dComm team at the onset of a campaign to identify and implement all creative and technical requirements, stay informed of campaign KPIs, measurement necessities, and flighting details.
• Provide support from a technical & operational perspective to the dComm & media teams and act as a resource and trainer of this expertise.
• QA, troubleshoot and resolve technical issues on campaigns
• Work closely with relevant partners and internal teams to resolve reporting and/or billing discrepancies
• Create, format, QA and distribute reporting from various platforms to key stakeholders
• Provide recommendations on technical and/or complex media challenges that have both short-term and long-term effects on the business
• Contribute to transformative media improvements by actively evaluating and proposing innovative solutions.

Principales responsabilités

• Superviser l’exécution de bout en bout des campagnes de recherche, en veillant à ce que toutes les campagnes soient mises en place dans les délais, dans le respect du budget et selon les normes de qualité les plus élevées.
• Surveiller le rythme des campagnes et leur rendement en fonction des objectifs de la marque, et apporter des optimisations et des recommandations en continu.
• Mesurer et rendre compte de l’incidence et de l’efficacité des campagnes à l’aide de mesures quantitatives et qualitatives.
• Collaborer avec le planificateur média et l’équipe dComm dès le début d’une campagne afin de déterminer et de mettre en œuvre toutes les exigences créatives et techniques, et se tenir au courant des indicateurs clés de performance (KPI) de la campagne, des besoins en matière de mesure et des détails relatifs au calendrier de diffusion.
• Fournir un soutien technique et opérationnel aux équipes dComm et média, et agir à titre de personne-ressource et de formateur dans ce domaine d’expertise.
• Effectuer l’assurance qualité (QA), le dépannage et la résolution des problèmes techniques liés aux campagnes.
• Travailler en étroite collaboration avec les partenaires concernés et les équipes internes afin de résoudre les écarts liés aux rapports et/ou à la facturation.
• Créer, mettre en forme, effectuer l’assurance qualité (QA) et distribuer aux principales parties prenantes les rapports provenant de diverses plateformes.
• Formuler des recommandations concernant des enjeux médias techniques et/ou complexes ayant des répercussions à court et à long terme sur l’entreprise.
• Contribuer à des améliorations transformatrices dans le domaine des médias en évaluant activement et en proposant des solutions novatrices.

Job Qualifications

• Required Minimum Bachelor’s Degree required.
• Minimum 4 years experience creating, executing, optimizing and analyzing paid retail search campaigns across major platforms (Amazon Ads, Walmart Connect, Loblaws, Instacart)
• Proven knowledge of paid search technicalities and tools like Pacvue
• Ideal Candidate Retail Search Expertise: 4+ years of media execution experience - advanced understanding of Search campaigns structure/bid managements with an in depth understanding of relevant KPIs including but not limited to ROAS, CPCs, Conversion rates, New to Brand, CTR, SOV, etc.
• Recognized as a technical expert within this functional area.
• Must understand technical requirements and tasks involved in campaign implementation and execution.
• Strong analytics background: Able to triangulate between data, brand goals and opportunities
• Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
• Ability to empower multifunctional team members through coaching.

Requis

• Baccalauréat requis.
• Minimum de 4 ans d’expérience dans la création, l’exécution, l’optimisation et l’analyse de campagnes de recherche payante dans le commerce de détail sur les principales plateformes (Amazon Ads, Walmart Connect, Loblaws, Instacart).
• Connaissance démontrée des aspects techniques de la recherche payante et d’outils tels que Pacvue.
• Candidat(e) idéal(e) Expertise en recherche dans le commerce de détail : plus de 4 ans d’expérience dans l’exécution média, avec une compréhension avancée de la structure des campagnes de recherche et de la gestion des enchères, ainsi qu’une connaissance approfondie des indicateurs clés de performance pertinents, notamment le ROAS, le CPC, les taux de conversion, les nouveaux clients de la marque (New to Brand), le CTR, la part de voix (SOV), etc.
• Reconnu(e) comme expert(e) technique dans ce domaine fonctionnel.
• Compréhension approfondie des exigences et des tâches techniques liées à la mise en œuvre et à l’exécution des campagnes.
• Solides compétences analytiques : capacité à établir des liens entre les données, les objectifs de la marque et les occasions.
• Capacité à gérer de multiples parties prenantes et priorités, tout en équilibrant les besoins et les répercussions à court et à long terme.
• Capacité à renforcer les compétences des membres d’une équipe multifonctionnelle grâce à l’accompagnement.

Job Schedule

Full time

Job Number R000161453

Starting Pay / Salary Range $93,000.00 - $116,200.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.