Senior Digital Analyst

O2E Brands; Vancouver; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

O2E Brands is seeking a Senior Digital Analyst for its Residential Web & Ecommerce team in Vancouver. This position involves leading web analytics initiatives, enhancing online customer experience, and collaborating with various marketing teams to drive growth. The ideal candidate will have strong analytical skills and a background in digital marketing, ready to leverage data into actionable insights.

Benefits

Extended Health

Dental

Professional development programs

Access to gym facilities

Qualifications

• 3+ years as a Digital Analyst focused on website analytics.
• Experience with GA4, Google Tag Manager, SQL, and dashboarding.
• Strong presenter; adept in digital marketing tagging structures.

Responsibilities

• Lead GA4 adoption; ensure analytics coverage across web assets.
• Perform quantitative & qualitative analysis to optimize customer experience.
• Collaborate with SEO, PPC, and marketing teams to measure efforts.

Skills

Digital marketing practices

Data storytelling

Analytical skills

Education

Bachelor Degree or College Diploma in Computer Science, Marketing, Math

Tools

SQL

GA4

Google Tag Manager

Tableau

Salesforce Marketing Cloud

Excel

Google Sheets

Adobe Analytics

Job description

1-800-GOT-JUNK? is looking for a Senior Digital Analyst to join our growing team! As part of the Residential Web & Ecommerce department, you'll be the go-to expert on web analytics and digital media metrics, focused on visualizing the impact of product features, marketing content, and campaigns. We're seeking a critical thinker who thrives on data exploration and translating insights into action. With strong analytical skills and a deep understanding of the eCommerce landscape, you'll use best in class tools to help 1-800-GOT-JUNK? improve its online customer experience and help the brand continue its rapid online growth.

HYBRID WORK ENVIRONMENT

Vancouver-based and Toronto-based team members work in-office every other week (Tues-Thurs). Core attendance is required from 9 AM - 3 PM on these days to support business priorities.

A DAY IN THE LIFE

• Being the in-house expert in GA4, Google's updated web analytics property, leading its adoption and ensuring analytics coverage across all web assets, including desktop, mobile, and future digital channels.
• Ownership of Google Tag Manager (GTM) within server-side tagging settings, pixel management, auditing and event tracking implementation.
• Collaborate with teams responsible for SEO, PPC, Streaming TV, Radio, OOH, email, web experience and content, to measure and optimise marketing efforts.
• Perform quantitative & qualitative analysis through heuristic analysis, web analytics data, heatmaps & scroll maps, session recordings, and on-page surveys to optimize customers' online experience.
• Answer key business questions through analysis, reporting, and dashboards using available tools (using GA4, Looker Studio, BigQuery, SQL and Tableau)
• Digital Channel Analytics - develop analytics models and support the Analytics team with channel attribution, media mix analysis to better understand the online needs of our customers based on how they arrived on site.
• AB testing analysis and causal impact analysis of data and identify areas of opportunity.
• Website user journey analysis : understanding how leads engage with the platform and identifying UX improvements.
• Build and execute on an analytics roadmap of web analytic opportunities.
• Cross-functional collaboration and able to present analysis and results to leadership.

WHAT YOU BRING TO THE TABLE

• 3 + years of experience working as a Digital Analyst / Digital Marketing Analyst with a primary or partial focus on Website analytics.
• Bachelor Degree or College Diploma in Computer Science, Marketing, Math, or similar.
• Theoretical and practical understanding of digital marketing practices.
• Experience with Universal Analytics, and or Google Analytics, Google Tag Manager (GTM), and or Adobe Analytics / Adobe Launch.
• GA4 experience / knowledge.
• Experience with SQL Programming Language.
• Experience with dashboarding and building reports.
• You are a data storyteller and a strong presenter.
• You are familiar with BigQuery.
• You have experience with digital Marketing tagging structures.
• You have experience with Excel and or Google Sheets.
• Experience with Salesforce Marketing Cloud is a very strong asset.
• GA4, GTM or Tablau certification is a strong asset.

COMPENSATION & BENEFITS

• Salary $75,000 - $90,000 per annum (Actual salary offered will be commensurate with education, experience and internal parity).
• The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

THE HIRING PROCESS

• Pre-Screen - Let's talk about your experience, goals & excitement for this role!
• Interviews - Two or more interviews with different team members, including structured competency & scenario-based questions
• Presentation / Assessment
• We use audio recording transcription for our interview practices

ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here : (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at [emailprotected] or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

1-800-GOT-JUNK?

Ready to take your career to the next level? Apply today!

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