Senior Digital Analyst

Touché!; Burnaby; On-site; CAD 60,000 - 80,000; Full time

Job summary

Touché!, a dynamic media agency, is seeking a Digital Senior Analyst to lead digital strategy development and optimize campaign performance. The ideal candidate will possess strong analytical and teamwork skills, along with extensive digital media knowledge and a bachelor’s degree in marketing. Join a passionate team that values innovation and collaboration while enjoying comprehensive health benefits and team-building events.

Benefits

Full complement of health benefits

Gift Days (extra time-off)

Team Building Gatherings

Rewards & Recognition program

Social Committee and Health & Wellness events

Free breakfast, snacks, and specialty coffees

Qualifications

• Minimum experience of 2 years in a similar position.
• Knowledge of Display, Programmatic, Social Media, SEM.
• Excellent mastery of the English language (both oral and written).

Responsibilities

• Develop digital media strategies and execute media plans to achieve established KPIs.
• Supervise media negotiations and finalize campaign parameters.
• Track campaign performance and provide actionable insights.

Skills

Analytical skills

Attention to detail

Teamwork

Stress management

Digital media knowledge

Education

Bachelor's degree in marketing or related discipline

Tools

Prisma

Datorama

Google Analytics

MS Office Suite

Job description

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; as well as multiple national Agency of The Year awards.

Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

As a Digital Senior Analyst, you will develop our customers' digital strategies while working closely with the Media Strategy team. We are looking for a true digital media enthusiast who enjoys teamwork and who will maintain a good relationship with the clients.

What you will do in this role :

• Develop digital media strategies and execute media plans to achieve established KPIs
• Identify and brief media partners
• Supervise the negotiations and costs established by the assistant and finalize them in the media calendars and in Prisma
• Supervise the upload and verify the campaign parameters on the platforms (budgets, dates, targets)
• Campaign delivery tracking and advanced optimization
• Updating campaign performance with the strategy team
• Integration of innovations and digital opportunities working in conjunction with SBU’s teams
• Work with all SBU’s to ensure reporting and data are always accurate on Datorama / DOMO
• Work on mid / post campaign reports that include actionable insights for future campaigns.
• Support with finance reconciliation working with the Media Coordinator
• Coordinate the implementation of website tracking code.

You are the desired candidate if you have :

• Minimum experience of 2 years in a similar position
• Bachelor's degree in marketing or other related discipline
• Good knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age
• Good stress management and ability to meet tight and rigorous deadlines
• Analytical skills with attention to detail
• Passion for media and new technologies
• Ability to work as a team
• Knowledge of Prisma, Datorama / DOMO, Social Media Platforms, Google Analytics and third party ad-servers
• Highly proficient in MS Office Suite, with emphasis on MS Excel and Power Point
• Google Certification and Facebook Blueprint are a plus.
• Excellent mastery of the English language (both oral and written)

Touché! is a great place to work with friendly and dynamic team members. Some perks when working at Touché! :

• Full complement of health benefits
• Gift Days” (extra time-off for all long weekends)
• Team Building Gatherings! Touché! throws great events and treats its staff well for their hard work
• Rewards & Recognition program
• Social Committee and Health & Wellness monthly events
• Free breakfast, snacks, specialty coffees, and much more

OUR PROMISE

• We want you to live an experience that matches your talent!
• We are committed to providing you with multiple learning experiences and helping you develop your talent.
• We offer a work environment that promotes the sharing of ideas and opinions, fun, and success.
• We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision!

Diversity & Inclusion :

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services, and within our employment practices and relationships with all stakeholders.