Digital Product Analyst

RB Global Inc.; Burnaby; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company seeks a Digital Product Analyst to lead the implementation and analysis of behavioral data on web and mobile platforms. The role involves managing digital tracking, building dashboards, and ensuring alignment of tracking strategies across Product and Marketing. This position is crucial for delivering reliable digital data that drives personalized experiences and product development.

Qualifications

• 3+ years experience in digital/product analytics or analytics implementation.
• Solid SQL skills and comfort working with cloud data warehouses.
• Strong communication and collaboration skills across technical and non-technical teams.

Responsibilities

• Design and manage digital tracking specifications to ensure accurate event data.
• Build dashboards and deliver insights for feature usage and engagement.
• Collaborate with teams to align tracking strategy and support A/B testing.

Skills

Digital analytics

Event tracking

SQL

Collaboration

Tools

Segment

GA4

GTM

BigQuery

Looker

Job description

Description

Summary: We’re looking for a Digital Product Analyst to lead the implementation and analysis of behavioral data across our web and mobile platforms. You’ll own how we track customer interactions—working closely with Product, Marketing, Engineering, and Data teams to ensure our event tracking is accurate, reliable, and supports business-critical decision-making.

You’ll report to the Director of Product – Data, and work alongside our Data Analytics Lead, supporting digital product teams with dashboards, reporting, and behavioral insights, while also ensuring that our tracking architecture aligns with shared needs across Product and Marketing.

We’re looking for someone who’s comfortable with ambiguity, can own the end-to-end digital analytics flow, and isn’t afraid to chase down problems and build solutions independently.

Key Responsibilities

• Design and manage digital tracking specifications (Segment, GA4, GTM), ensuring accurate and consistent event data.
• Validate and QA event implementations in collaboration with engineering and dev teams.
• Build dashboards and deliver insights that help digital product teams measure feature usage, engagement, and conversion.
• Work closely with both Product and Marketing to align tracking strategy and ensure metrics serve shared goals.
• Collaborate with Data Engineering and Analytics to model clean clickstream data in BigQuery and Looker.
• Define and track key product metrics, support A/B testing, and contribute to data-informed product development.

What You Bring

• 3+ years experience in digital/product analytics or analytics implementation.
• Experience with tools like Segment, GA4, GTM, or similar event tracking platforms.
• Solid SQL skills and comfort working with cloud data warehouses (e.g., BigQuery).
• Familiarity with BI tools like Looker, Tableau, or equivalent.
• Strong communication and collaboration skills across technical and non-technical teams.
• A self-starter mindset — able to work with minimal direction and thrive in evolving, ambiguous environments.

Why This Role Matters

You’ll help lay the foundation for clean, reliable digital data that drives everything from personalized experiences to marketing performance to product iteration. This is a highly cross-functional, high-impact role that blends technical implementation, analytical thinking, and a product mindset.

Employer

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.

The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

EEO Information

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.