Senior Customer Marketing Manager, Adoption & Engagement

Clio; Toronto; Hybrid; CAD 110,000 - 149,000; Full time

Benefits offered by this job

Health benefits

Dental insurance

Vision insurance

RRSP matching

RESP contribution

Counseling benefit

20 days paid time off

Job summary

Clio is the global leader in legal AI technology, seeking a Senior Customer Marketing Manager to lead our customer journey strategy and adoption campaigns. You will architect AI-powered lifecycle frameworks that map behavior-based paths from onboarding to expansion, with clear triggers and cross-functional ownership across Marketing, Sales and Customer Success.

You will also plan webinars, social content, community posts, and feature adoption campaigns in collaboration with Product Marketing,

Qualifications

• 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automation.
• Hands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation tools.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Excellent relationship-building skills and a strong positive attitude.
• Expertise with sales and marketing tools such as Salesforce, Hubspot, Pendo, Deeto or similar.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools.
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.

Responsibilities

• Architect AI-driven journey frameworks for onboarding through expansion with clear triggers and owners.
• Plan and run webinars, social content, and campaigns to drive feature adoption.
• Build AI into the operating model for customer engagement and signal detection.
• Define and track engagement and adoption metrics to measure impact.
• Monitor and analyze program performance and provide data-driven recommendations.

Skills

Lifecycle marketing

AI-driven marketing

Cross-functional collaboration

Project management

Strong communication

Relationship building

Analytical decision-making

Tools

Salesforce

HubSpot

Pendo

Deeto

Asana

Job description

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .Summary:We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby , Calgary or Toronto .This is a 12 month fixed term contract .What your team does:At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.Who you are:We are seeking a strategic Senior Customer Marketing Manager to craft and execute on the customer marketing strategies that drive product adoption and customer engagement. You are a builder who thinks in systems, not just campaigns. You have a proven track record of architecting customer journeys, not just running them, and you know how to turn behavioral data into next-best-action logic that Marketing, Sales and Customer Success can all rally around. You're fluent in AI tooling and see it as core to how modern lifecycle marketing works, not a feature bolted onto old playbooks. You're a strong communicator who can bring clarity to ambiguous problems, and you're energized by owning a program end-to-end: strategy, build, and measurement.This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.What you'll work on:Architecting systematic, AI-driven journey frameworks that map a behavior-based customer path from onboarding through expansion, each with clearly defined triggers, next-best action logic, and owners across Marketing, Sales and Customer Success.Planning and running webinars, social content, community posts, and other marketing tactics to drive awareness of new product features and accelerate adoption of value-driving functionality; partner with Product Marketing to translate roadmap releases into customer-facing adoption campaigns.Building AI into the operating model for customer engagement, from how we detect signals to how we decide what happens nextDefining and tracking marketing-specific engagement and adoption metrics to measure the team's contribution to product usage and customer engagementMonitoring and analyzing program performance metrics, providing actionable insights and data-driven recommendations for improvement.What you bring:5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automationHands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation toolsExceptional written and verbal communication skills with the ability to create engaging content.Excellent relationship-building skills and a strong positive attitude.Expertise with sales and marketing tools such as Salesforce, Hubspot, Pendo, Deeto or similar.Strong problem solving skills and willingness to roll up your sleeves and get stuff done.Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.Strong project management skills and comfort with Asana or other project management toolsProven ability to thrive in a fast-paced environment with high expectations and tight deadlinesStrong analytical skills and ability to use data to inform decision-making and strategy developmentThis role is a backfill for an existing position.What you will find here:Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.Some highlights of our Total Rewards program include:Competitive, equitable salary with top-tier health benefits, dental, and vision insuranceHybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.Flexible time off policy, with an encouraged 20 days off per year.$2000 annual counseling benefitRRSP matching and RESP contributionClioversary recognition program with special acknowledgement at 3, 5, 7, and 10 yearsThe expected salary range for this role is $110,300 to $149,300 CAD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.Diversity, Inclusion, Belonging and Equity (DIBE) & AccessibilityOur team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.Learn more about our culture at clio.com/careersWe're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.Disclaimer: We only communicate with candidates through official @clio.com email addresses.