Senior Customer Marketing Manager

Sherweb Inc.; Sherbrooke; On-site; CAD 88,000 - 128,000; Full time

Job summary

A leading company in the B2B tech sector is searching for a Senior Customer Marketing Manager to enhance customer marketing strategies and manage the partnership with Microsoft. This role focuses on revenue growth, customer education, and develops marketing initiatives to drive business expansion while ensuring high engagement with customers.

Benefits

Flexible total compensation

Vacation time based on experience

Advanced paid hours for recharge

Corporate discount program

Opportunity for career growth

Qualifications

• 5 years recent experience in marketing fields.
• 2 years in a senior role.
• Experience in B2B technology sector, particularly with Microsoft.

Responsibilities

• Own and implement the customer marketing strategy for revenue growth.
• Develop programs to increase license adoption of Microsoft products.
• Analyze customer data to identify growth opportunities.

Skills

Communication

Marketing Strategy

Data Analysis

Education

Bachelor's degree in Marketing or related field

Job description

Here’s how you will contribute to the success of the company:

Sherweb is seeking a Senior Customer Marketing Manager to own our customer marketing function and manage the marketing relationship with our largest and most strategic Partner, Microsoft. This is a revenue and growth focused role with heavy emphasis on partner enablement and vendor management, driving co marketing activities with Microsoft targeting our existing customer base to drive the growth of our customer’s businesses (and ARPU) by elevating their knowledge and expertise through education, thought leadership and enablement campaigns.

This role will lead the strategy for our customer revenue expansion objectives within the Marketing Organization and is also responsible for the ownership and management of our partnership with Microsoft’s marketing org, including the planning/ownership of co-marketing activities and other programs that arise from the partnership.

Your responsibilities:

• Own and implement the customer marketing strategy for customer revenue growth & expansion of primarily Microsoft solutions, measured by increase in ARPU and product penetration rate.
• Partner with counterparts in other teams to manage the relationship with our largest vendor and partner (Microsoft) to execute on marketing initiatives and programs targeting our customer base.
• Develop programs that support customer success and increase license adoption of primarily Microsoft products.
• Lead Microsoft-focused thought leadership campaigns to position Sherweb as an industry authority.
• Develop customer education initiatives that provide valuable insights and resources to help customers scale, primarily by expanding their Microsoft practices.
• Collaborate cross-functionally with sales, product, and marketing teams to align strategies.
• Analyze customer data to optimize marketing efforts and identify growth opportunities.
• Lead, own, and manage the marketing relationship with Microsoft’s marketing org, including the planning/ownership of co-marketing activities and the execution of MDF and other funding initiatives.
• Build compelling briefs inspired by data and customer insights, clearly articulating business and marketing objectives, targets, key messages and measures of success.
• Track and report on the effectiveness of channel marketing initiatives.
• Collaborate closely with the partner acquisition marketing leader to expose and leverage key campaigns and/or assets in our partner recruitment strategies and execution.

Here’s what you need to have and master to get the job:

• Minimum 5 years of recent experience in relevant Marketing fields (PMM, channel marketing, customer marketing)
• Minimum 2 years of recent experience in a senior-titled role.
• A career focused in the B2B technology sector within B2B tech or SaaS,
• Experience working with large strategic Fortune 1000 (Microsoft experience a huge bonus).
• Flawless written communication in English is required
• Familiarity and strong interest in IT audience and IT solution market.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits of working at Sherweb

Sherweb is, above all, an environment where the needs of our customers are at the heart of our actions. We are committed to living our values of passion, teamwork and integrity every day.

A fast-paced work environment that adapts to you

• Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal)
• State-of-the art technology and tools
• A results-oriented culture where talent, action, and thinking outside the box are given due recognition
• Generous and caring colleagues of various professional and cultural backgrounds
• Opportunity to recommend quality talent from your network through our generous referral program

A flexible total compensation offer

• A base salary ranging between $ 88 970 and $ 127 100 CAD yearly
• Vacation time that considers your previous experience
• Advanced paid hours to recharge your batteries (holidays and mobile days)
• A corporate discount program to help you save at merchants in your community

Considerable growth opportunities

• Proximity to your direct manager and open, honest communication to support your development
• Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career

Last but not least: “Sherweblife” - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year.

At Sherweb, we believe in pay transparency and fairness. The salary range provided is intended to give an indication of what you might expect for this role. However, we recognize that each candidate brings a unique set of skills and experiences. As such, the final compensation package will be tailored to reflect the specific qualifications and expertise of the chosen candidate, ensuring that we remain competitive and equitable in our offerings.

Reasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them. The main tasks related to this position require written and oral communication with an English-speaking clientele at all times.