Senior Product Marketing Manager

Coconut Software; Canada; Remote; CAD 85,000 - 120,000; Full time

Job summary

Coconut Software seeks a Senior Product Marketing Manager to blend market insights and storytelling skills to enhance their solutions in the financial services sector. The role involves developing strategies across the sales funnel, owning pricing strategies, and collaborating with cross-functional teams to drive growth and customer satisfaction.

Benefits

Flexible Work Week (Cabana Days)

Professional Development Opportunities

Competitive Salaries

Health & Dental Benefits

Annual Wellness Benefit

Internet Subsidy

Tiki Bucks Incentive Program

Qualifications

• 5+ years of experience in a marketing role with at least 3 in Product Marketing.
• Ability to write effective copy and communicate value.
• Exceptional interpersonal skills and ability to work collaboratively.

Responsibilities

• Define and own GTM strategy for new products.
• Conduct market research to influence product strategy.
• Support sales enablement materials and marketing campaigns.

Skills

Project Management

Market Research

Relationship Building

Communication

Strategic Thinking

Education

Bachelor's degree in Marketing or related field

Tools

GTM Playbooks

Sales Enablement Tools

Job description

As Coconut’s Senior Product Marketing Manager, you’ll blend a knack for uncovering market insights with your expert storytelling skills to position our solution to win in the financial services industry. You’re excited to become a go-to expert in our market by developing a deep understanding of our ideal customer profile, buying group, competitors and the unique value we deliver to help us generate pipeline and revenue for our business.

In this role you’ll get a chance to build strategies that support every stage of our funnel from new business all the way through to expansion. You’ll help us research and develop GTM playbooks that increase our penetration in key markets. You’ll find unique ways to position our solution against competitors and equip our team with strategies and tools that help us stand out from the crowd. You’ll also fully own our GTM strategy for new products that fuel growth within our customer base.

In a nutshell, there’s no shortage of opportunity for you to truly make an impact here at Coconut, as you strike the right balance between setting strategic direction and tactically executing on that vision.

YOU'RE FIRED UP TO

• Define and own how we bring new products to market including everything from primary research, positioning and messaging to enabling our teams and measuring success
• Research and build playbooks that help us win in the target segments and markets we care about
• Identify new opportunities to generate and retain revenue with insightful market research that influences our long-term product strategy and roadmap
• Be our internal expert on the competition and develop playbooks and tools that enable our team to differentiate our solution from existing and emerging competitors
• Own our pricing strategy to ensure that we’re able to successfully monetize new product developments
• Support and contribute to sales enablement materials and marketing campaigns to capture new logos, and drive cross-sell and upsell within our customer base
• Build close relationships with our Sales, Customer Experience, Product and Marketing teams to ensure strong cross-functional alignment to support our GTM motion
• Create a listening strategy that ensures you’re on top of trends in the market, challenges our customers care about, to ensure the voice of the customer is at the heart of everything you do
• Communicate the value and impact of PMM internally by creating visibility for your work

WHAT YOU BRING TO THE TEAM

• 5+ years of experience in a marketing role, with at least 3 years of experience in Product Marketing, preferably in B2B SaaS
• A collaborative team player who thrives in a fast-paced environment, ready to wear multiple hats and contribute wherever needed to drive success.
• Exceptional interpersonal and relationship building skills
• Expert project management skills that can keep even the most complex product launches on track
• Deep market research skills that help you turn ambiguous problems into tangible plans with estimated impact
• Great listening skills with a passion for serving and understanding customers
• Strong verbal and written communication skills—the ability to write effective copy is a necessity
• Highly organized with excellent time management and ability to get things done

Our Investment in You:

• “Cabana Days” - our version of a flexible work week ! T o enable our employees to do their best work, offering flexibility to prioritize what is important and to take time needed for rest and rejuvenation when possible based on business and operational needs.
• Ability to do your job in a supported, but still flexible environment
• Supported professional development, learning & career opportunities - be supported in your growth journey!
• Regular 1:1 coaching with your leader and regular connection to a passionate executive team
• Work in a team big enough for growth but lean enough to make a real impact

A full range of benefits to keep you happy & healthy;

• Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate!
• Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1!
• Virtual mental health and EAP platform
• WealthSimple GRSP & Matching
• Annual Wellness Benefit ($1000 per year)
• Opportunity to work remote - anywhere in Canada!
• Employee Options - everyone shares in our success!
• Internet Subsidy on each paycheck
• Tiki Bucks Incentive Program - everyone is entitled to earn bonuses!
• A People First Company - 4.4 rating on Glassdoor
  

Mission
Match customers with the right expert, at the right time, so no opportunity is lost.

Coconut Software makes it effortless for customers to connect with their bank or credit union. Our appointment scheduling, queue management, and video banking solutions are used by leading financial institutions across North America, including RBC, Arvest Bank, Vancity, and Rogue Credit Union. Organizations that use Coconut benefit from a seamless customer experience that improves NPS, reduces wait times, and increases conversion rates.

To date we have raised close to 40M and have been doubling revenue year after year. The team at Coconut has ambitious growth plans to continue to scale the business to new heights by owning the North American market and delivering innovative solutions to our customers.

Coconut has a company culture that is best in class. We foster a community that is unconditionally inclusive, and in return ask that our people contribute their differing perspectives, ideas and experiences for one common purpose: to advance the way people live and work in an environment of diversity, equity and inclusion and workplace belonging.

Some recent awards we're proud of include:

Coconut Software is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are committed to meeting the needs of people with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act, 2005.

Create a Job Alert

Interested in building your career at Coconut Software ? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name *

Last Name *

Preferred First Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Are you authorized to work in Canada? * Select...

Tell us a little bit about your Product Marketing experience! What kinds of products have you worked with? Have you launched anything 0-1? *

LinkedIn Profile

Anything else we should know about you? What else could you bring to our team? (are you an excellent baker, or a games night champion? Animate us a gif - make & link us a video - this is your chance to shine!) *

What is your expected salary for this position? (Please provide a number or range) *