Senior CRM Campaign Strategist - Occasions & Retention

DoorDash, Inc.; Canada; Remote; CAD 87,000 - 109,000; Full time

Benefits offered by this job

Paid time off

Paid parental leave

Wellness benefit

Paid holidays

Job summary

DoorDash is seeking a Senior Associate, Consumer Retention Marketing for Canada Occasions. You will own CRM strategy and end-to-end campaigns across email, push, in-app, and SMS to drive engagement and orders during key seasonal moments.

You'll partner with cross-functional teams to connect occasion programs with ongoing lifecycle retention, analyze performance, and iterate based on data insights to maximize value for Canadian customers.

Qualifications

• 4+ years of experience in CRM, email, or lifecycle marketing.
• Familiar with ESPs and marketing automation platforms (Braze/Iterable/SFMC).
• Experience launching end-to-end lifecycle or promotional campaigns.
• Ability to interpret data to inform campaign strategy with tradeoffs.
• Strong written and verbal communication skills.
• Experience collaborating cross-functionally with creative, analytics, product or strategy teams.
• Comfort navigating ambiguity and adapting plans based on performance learnings.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own CRM strategy for Canadian Occasions and run end-to-end campaigns across channels.
• Manage audience segmentation, targeting, QA, launch, and post-campaign analysis in Braze.
• Collaborate with Integrated Marketing, Creative Studio, Product, Analytics, and Strategy teams.
• Analyze campaign performance and iterate based on data insights.
• Connect Occasions to lifecycle journeys for retention.
• Stay current on CRM best practices and share learnings.

Skills

CRM

Email marketing

Lifecycle marketing

Data interpretation

Cross-functional collaboration

Communication skills

Education

Bachelor's degree

Tools

Braze

Iterable

Salesforce Marketing Cloud

SQL

HTML

Job description

DoorDash is seeking a Senior Associate, Consumer Retention Marketing for Canada Occasions. You will own CRM strategy and end-to-end campaigns across email, push, in-app, and SMS to drive engagement and orders during key seasonal moments.

You'll partner with cross-functional teams to connect occasion programs with ongoing lifecycle retention, analyze performance, and iterate based on data insights to maximize value for Canadian customers.