Senior Ad Creative Strategist: Paid Social Performance

Groupe Dynamite Inc.; Mount Royal; Sur place; CAD 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Performance-driven bonuses

Group retirement savings with employer

Flexible group insurance with coverage

Employee discount at Garage and Dynami

Exclusive private sample sales

Flexible vacation policy

And more!

Résumé du poste

Groupe Dynamite Inc. in Montréal seeks an experienced Ad Creative Strategist to own the creative performance of paid social and digital media.

This role informs overall marketing and social strategy with performance data and platform insights, tailoring it for paid media so that what we run is built to perform on each platform. Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs

Qualifications

• Undergraduate degree in Marketing, Communications, Business or a related field.
• 5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency.
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager.
• Snapchat experience an asset.
• Strong writing and briefing skills, and the ability to give clear, constructive feedback to designers, editors and creators.
• An analytical mindset: comfort with creative metrics such as hook and hold rate, CTR, CVR, CPA and eROAS, and with tools such as Funnel or Motion.
• Excellent presentation, communication and stakeholder skills, with a track record of influencing teams you do not manage.
• Strong project management and attention to detail.
• Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

Responsabilités

• Accountable for the creative performance of paid social: monitor results by concept, format, hook and audience, and drive the recommendations on what to iterate, scale or retire.
• Inform the Social and Marketing teams' creative strategy with paid performance insights, audience learnings, platform trends and competitor creative, and share them regularly in a form the teams can act on.
• Tailor approved brand and campaign creative for paid media: adapt concepts, hooks, messaging hierarchy, formats and lengths to each platform and funnel stage while staying true to brand direction.
• Design and run a structured creative testing roadmap with hypotheses, variables, budgets and read-out dates, aligned to the promotional calendar and seasonal moments, and report on learnings.
• Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads.
• Work with media buyers to align creative rotation, refresh cadence and fatigue management with budgets and funnel goals.
• Track competitor and category creative, and new ad formats, and turn them into concept suggestions and test proposals.
• Build and maintain a creative insights library that Creative, Social and Marketing can use when planning content.

Connaissances

Meta Ads Manager

TikTok Ads Manager

Snapchat experience

Analytical mindset

Presentation skills

Communication skills

KPI analysis

Formation

Undergraduate degree in Marketing, Communications, Business or a related field

Outils

Funnel

Motion

Description du poste

Groupe Dynamite Inc. in Montréal seeks an experienced Ad Creative Strategist to own the creative performance of paid social and digital media.

This role informs overall marketing and social strategy with performance data and platform insights, tailoring it for paid media so that what we run is built to perform on each platform. Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs