Senior Buyer, Programmatic

Merkle Italia; Toronto; On-site; CAD 60,000 - 67,000; Full time

Job summary

Dentsu Media in Toronto is seeking a Senior Buyer, Programmatic, to lead the planning, setup and activation of programmatic campaigns for a portfolio of clients. You will oversee a team, partner with client teams, and ensure campaigns deliver against objectives through hands-on optimization, reporting and strategic guidance.

The role requires strong leadership, 3–5 years of programmatic experience, and excellence in communication, with advanced Excel/PowerPoint skills.

Qualifications

• 3–5 years of programmatic experience.
• In-platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk.
• Understanding of tagging, ad serving & campaign management tools.
• Strong problem solving and critical analysis skills.
• Desire to continuously learn and develop; aptitude to build and maintain relationships.
• Excellent communication and writing skills; ability to lead a team.
• Advanced Excel & PowerPoint knowledge.

Responsibilities

• Provide oversight of programmatic campaigns across platforms to a team of specialists.
• Lead discussions on campaigns and assist with RFP creation.
• Manage campaigns from briefing to go-live and post reporting to hit client objectives.
• Ensure media plan requirements are communicated and data is entered correctly in platforms.
• Collaborate with planners and media partners internally and externally.
• Lead post-launch audits, optimizations & pacing.
• Address challenges or opportunities in live campaigns.

Skills

Programmatic

Leadership

Communication

Excel

PowerPoint

Tools

DV360

Amazon

Teads

The Trade Desk

Job description

Job Description

Dentsu programmatic is shaping the future of programmatic and is looking for the next rising star to join the team. We are looking for someone who is proactive, works well in a team environment and a team leader. As a Senior Buyer, Programmatic you will have the opportunity to own account management planning, set up and activation of programmatic campaigns for your portfolio of clients. You will be working closely with your team to service different the client teams within the agency for your portfolio. Your day to day would include campaign planning and providing oversight of set up, optimization, reporting to hit client objectives. A successful candidate would demonstrate problem solving skills, attention to detail and time management skills as your primary goal will be to provide leadership of your team and work closely with client teams to deliver a superior programmatic offering to our clients.

Key Responsibilities

• Provide oversight of programmatic campaigns across various platforms to a team of programmatic specialists and traders
• Lead discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation
• Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
• Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
• Work effectively with internal and external partners including planners and media partners
• Provide leadership on post launch audits, campaign optimizations & pacing on campaigns
• Address and solve any potential challenges or opportunities within live campaigns

Qualifications

• 3 - 5 years of programmatic experience
• In platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk
• Understanding of tagging, ad serving & campaign management tools
• Strong problem solving and critical analysis skills
• Desire to continuously learn and develop
• Aptitude to build and maintain strong working relationships
• Excellent communication and writing skills
• Ability to lead a team and strong attention to detail
• Advanced Excel & PowerPoint knowledge

Additional Information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N] The salary range for this position is $60k-$67k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

Location

Location: Toronto Brand: Dentsu Media Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for our work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work