Buyer, Search

Dentsu Canada, Inc.; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Professional development

Job summary

Dentsu Media in Toronto seeks a Performance Media specialist to execute Search campaign strategies, analyze performance, and optimize campaigns to meet client objectives. You will provide credible recommendations and manage budgets, ensuring timely reports and ongoing optimization.

You will support the Account Management and Research functions, build client relationships, and stay current with industry trends while collaborating with cross-functional teams to deliver high-quality work.

Qualifications

• Post-secondary degree in marketing or related field.
• 2+ years of media planning/buying experience focused on digital channels.
• Knowledge of paid search, social, display, and programmatic channels.

Responsibilities

• Execute Search campaign strategies and optimize performance.
• Provide credible strategic recommendations to drive client objectives.
• Manage pacing and budgets and deliver campaign reports.
• Collaborate with cross-functional teams to ensure quality work.

Skills

Campaign optimization

Cross-functional collaboration

Budget management

Data-driven recommendations

MS Office

Digital marketing knowledge

Education

Post-secondary Degree in Marketing or related

Tools

Google Analytics

Google Ads (AdWords)

Bing Ads

Media planning tools

Job description

Performance Media

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations
• Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
• Provide accountability for pacing and managing account budgets
• Providing regular input of ideas for best practices and adoption of new features or processes
• Helping to create and deliver campaign overview reports in a timely fashion
• Proactively find new ways to build the client’s business and grow the account
• Master and maintain knowledge of client’s business, competition, and latest industry news and trends
• Continually learn and enhance skills related to performance media methodologies and platforms

Account Management

• Supports media team in management of client digital media – delivering key data / budgets / details as needed
• Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
• Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team

Research

• Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
• Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
• Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
• Knowledge and hands-on experience with media planning and buying tools
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
• Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

The salary range for this position is $50k-$57k.

A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

Location

Toronto

Brand

Dentsu Media

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work