Buyer, Programmatic

Dentsu Canada, Inc.; Toronto; On-site; CAD 55,000 - 60,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Canada, Inc. is seeking a Programmatic Buyer to own strategy, plan, and activate programmatic campaigns. You will work with traders and client teams to hit objectives, with a focus on improving performance and reporting. Location is Toronto, with a strong emphasis on revenue growth and cross-team collaboration.

The role requires 1–3 years of programmatic experience, hands-on DSP platform knowledge, and advanced Excel/PowerPoint skills.

Qualifications

• 1–3 years of programmatic experience.
• Agency experience preferred.
• In-platform experience with multiple DSPs (DV360, Amazon DSP, Teads/TAM, TTD).
• Solid understanding of the Canadian media marketplace.
• Tagging, ad serving, and campaign management tools basics.
• Advanced Excel and PowerPoint knowledge.

Responsibilities

• Participate in discussions about campaign briefs and RFPs.
• Ensure media plan requirements are communicated to relevant teams.
• Set up and oversee programmatic campaigns across platforms.
• Manage campaigns from brief to post reporting.
• Identify challenges or opportunities in live campaigns.
• Perform post-launch audits and optimizations, monitor pacing.
• Collaborate with internal/external partners to drive revenue growth.

Skills

Strong communication

Problem solving

Relationship building

Tools

DV360

Amazon DSP

Teads/TAM

The Trade Desk (TTD)

Excel

PowerPoint

Job description

Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. Dentsu programmatic is shaping the future of programmatic and is looking for the next rising star to join the team. We are looking for someone who is accountable, works well in a team environment, and is proactive in growing revenue. As a Programmatic Buyer, you will have the opportunity to own strategy and planning, set up and activate programmatic campaigns, and grow revenue. You will be working closely with internal and external stakeholders to service different client teams within the agency for your portfolio. Your day-to-day would include campaign planning, set up, optimization, reporting, and collaborating closely with traders and client teams to hit client objectives. A successful candidate would demonstrate problem solving skills, attention to detail, and time management. Your primary goal in this role is to improve campaign performance, with insightful reporting, and growing revenue.

Key Responsibilities:

• Participate in discussions about potential campaigns and attend new campaign briefings, including RFP creation.
• Ensure all media plan requirements (including Partner spends) are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
• Set up and provide oversight of programmatic campaigns across various platforms.
• Campaign management from beginning to end – from initial briefings, planning, platform setup, and post reporting.
• Proactively review and flag any potential challenges or opportunities within live campaigns.
• Completing post launch audits, campaign optimizations, & pacing on programmatic campaigns.
• Work effectively with internal and external partners to look for revenue growth.

Experience/Knowledge:

• 1 – 3 years of programmatic experience. Previous agency experience is preferred.
• In platform experience with multiple DSPs. This includes, but not limited to, DV360, Amazon, Teads/TAM, and The Trade Desk (TTD).
• Solid understanding of the Canadian media marketplace.
• Basic understanding of tagging, ad serving, & campaign management tools.
• Strong problem solving and critical analysis skills.
• Aptitude to build and maintain strong working relationships.
• Excellent communication and writing skills with a strong attention to detail.
• Desire to continuously improve campaign performance and grow revenue.
• Advanced Excel & PowerPoint knowledge.

Vacancy:

Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $55k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

• A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.

If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

• Location: Toronto
• Brand: Dentsu Media
• Time Type: Full time
• Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us