Paid Search, Buyer

Merkle Italia; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Media in Toronto is seeking a Buyer, Search to own Paid Search campaign execution and optimization. You will work with the Director, Performance Media to launch and refine campaigns, applying best practices and automated bidding to drive results.

Ideal candidates have 2–4 years of hands-on Paid Search experience, proficiency with Google Ads, and a keen eye for detail in a fast-paced environment. This is a full-time, on-site role with competitive compensation.

Qualifications

• 2–4 years of hands-on Paid Search campaign management
• Google Ads required; Microsoft Advertising and SA360 exposure is a plus
• Comfortable in-platform: builds, bid strategies, audience and keyword management
• Strong Excel skills (Pivot Tables, VLOOKUPs) and data-driven decision making
• Excellent attention to detail and ability to manage multiple campaigns in a fast-paced environment
• Google Ads certification or progress toward it is an asset
• Curiosity and willingness to learn platform best practices

Responsibilities

• Build, launch, and manage Paid Search campaigns across Google Ads and Microsoft Advertising
• Execute day-to-day bid management and budget pacing to meet goals
• Apply best practices for structure, keywords, ads, extensions, and audiences
• Monitor campaign health and flag issues to the Director, Performance Media
• Support rollout of AI-powered campaign types and automated bidding strategies
• Assist with campaign reporting and performance narratives
• Collaborate with the Coordinator on trafficking, QA, and setup accuracy
• Stay current on platform updates and industry best practices

Skills

Paid Search management

Google Ads

Microsoft Advertising

SA360 exposure

Excel / data analysis

Education

Post-secondary degree or diploma in Media/Advertising/Marketing/Business Administration

Tools

SA360

Microsoft Advertising

Job description

Job Description: iProspect is looking for a Buyer, Search to take hands-on ownership of Paid Search campaign execution and optimization. You'll work closely with the Director, Performance Media to build, launch, and optimize search campaigns, applying platform best practices and modern automated bidding to drive results. This is a great opportunity for someone with a couple of years of hands-on platform experience looking to grow into a senior buying role on a fast-paced, high-visibility account.

Role & Responsibilities

• Build, launch, and manage Paid Search campaigns across Google Ads and Microsoft Advertising (SA360 exposure an asset), following the team's pre-flight QA process before every launch.
• Execute day-to-day bid management, budget pacing, and optimization to keep campaigns on track against goals.
• Apply platform best practices for campaign structure, keyword strategy, ad copy, extensions, and audience targeting.
• Monitor and troubleshoot campaign health, flagging pacing or performance issues to the Director, Performance Media.
• Support rollout of AI-powered campaign types (Performance Max, AI Max) and automated bidding strategies.
• Assist with campaign reporting, pulling platform data and contributing to performance narratives.
• Partner closely with the Coordinator, Performance Media on trafficking, QA, and campaign setup accuracy.
• Stay current on platform updates, betas, and industry best practices, bringing new ideas to the team.

Qualifications

• Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or related field.
• 2–4 years of hands‑on experience managing Paid Search campaigns (Google Ads required; Microsoft Advertising and/or SA360 an asset).
• Comfortable working directly in-platform: campaign builds, bid strategy, audience and keyword management.
• Strong Excel skills (Pivot Tables, VLOOKUPs) and comfort working with campaign performance data.
• Excellent attention to detail.
• Ability to manage multiple campaigns/deliverables in a fast-paced, deadline‑driven environment.
• Google Ads certification (or working toward one) is an asset.
• A sense of curiosity and desire to keep learning platform best practices.

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N] The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location: Toronto

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work