Senior Business Analyst

Kaseya Limited; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Kaseya Limited is looking for a Marketing Strategy Sr. Analyst to enhance its global marketing strategy for IT and cybersecurity solutions. In this pivotal role, you will analyze trends, support go-to-market initiatives, and work closely with various teams to drive growth. Ideal candidates are strategic thinkers with strong analytical skills and a passion for B2B market dynamics.

Benefits

Exposure to executive decision-making

Cross-functional collaboration

Immediate impact on marketing strategies

Qualifications

• 5–7 years in marketing strategy, marketing analytics, or GTM strategy.
• Demonstrated ability to turn data into strategy with actionable recommendations.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop strategic marketing insights for GTM planning and budgeting.
• Analyze performance data alongside market and competitive intelligence.
• Support strategic planning and executive reporting processes.

Skills

Analytical Skills

B2B Experience

Communication

Tools

Excel

SQL

Tableau

Salesforce

HubSpot

Marketo

Job description

is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com ), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture, please click here : Kaseya Culture .

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.

Kaseya is seeking a Marketing Strategy Sr. Analyst to help shape and optimize the company’s global marketing strategy across its portfolio of IT and cybersecurity solutions. In this highly visible role, you’ll work cross-functionally to analyze performance trends, evaluate market opportunities, and support go-to-market initiatives that fuel growth and customer acquisition.

This role is ideal for a strategic thinker with strong analytical chops, B2B experience, and a passion for market dynamics, competitive intelligence, and high-impact storytelling.

Key Responsibilities :

• Develop strategic marketing insights to inform GTM planning, segmentation, campaign prioritization, and budget allocation
• Analyze internal performance data alongside external market, customer, and competitive intelligence
• Partner with Revenue Marketing, Product Marketing, and RevOps to align strategy across demand generation and pipeline creation
• Support strategic planning processes including quarterly and annual marketing reviews, board reporting, and campaign prioritization
• Build models and frameworks to assess ROI, CAC, and marketing contribution to revenue
• Conduct customer lifetime value (CLV) modeling to inform segmentation, retention, and marketing investment decisions
• Build out a 3-year marketing roadmap and strategic vision in alignment with business objectives
• Track performance vs. strategic KPIs (e.g., brand reach, pipeline velocity, win rates, market share)
• Deliver executive-level briefings on competitive moves, market shifts, and channel effectiveness
• Set and refine the long-term strategic vision for the marketing organization, aligning goals across brands and business units

Requirements :

• 5–7 years in marketing strategy, marketing analytics, or GTM strategy (B2B SaaS or tech preferred)
• Strong command of analytics tools (Excel, SQL, Tableau / Power BI) and CRM / marketing platforms (Salesforce, HubSpot, Marketo)
• Demonstrated ability to turn data into strategy with clear, actionable recommendations
• Experience supporting or owning strategic planning cycles and executive reporting
• Deep understanding of B2B SaaS marketing metrics and lifecycle
• Excellent communication, presentation, and stakeholder management skills
• Comfort working in a fast-paced, acquisitive environment with multiple brands and business units
• Experience in a consultative role or marketing / strategy consulting background is a plus

Why Join Kaseya :

• Be a strategic thought partner in one of the fastest-growing IT management platforms globally
• Get exposure to executive-level decision-making and multi-brand portfolio strategy
• Work cross-functionally with Marketing, Product, Sales, and Finance in a data-driven organization
• Make an immediate impact on how marketing drives business performance

Join the Kaseya growth rocket ship and see how we are #ChangingLives !

Additional information

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.