Senior Brand Marketing Leader: Donor Engagement & Strategy

SickKids Foundation; Toronto; Hybrid; CAD 99,000 - 124,000; Full time

Benefits offered by this job

Comprehensive benefits

Tuition reimbursement

Flexible work arrangements

Pension plan

Parental top up

Job summary

SickKids Foundation in Toronto is seeking an Associate Director, Brand Marketing to lead donor-centered brand communications and drive strategic initiatives across fundraising partners and agencies. You will guide brand strategy, brand assets, and tailored donor experiences to advance Foundation objectives.

You will mentor the Brand Strategy team, oversee creative development, and ensure on-brand delivery across programs while leveraging data and insights to strengthen donor engagement.

Qualifications

• Degree in Marketing, Communications or related field.
• 7–10 years in marketing/brand strategy roles.
• 5+ years of people leadership experience.
• Strong stakeholder partnership and cross-functional influence.
• EDI-focused branding experience is an asset.

Responsibilities

• Provide strategic brand support to internal teams and partners.
• Identify opportunities to strengthen brand alignment and donor communications.
• Develop tailored brand-aligned communications and experiences for individual donors.
• Lead development of brand assets, toolkits and materials for fundraisers.
• Create brand content aligned with goals and donor audiences.
• Manage internal and external creative resources to deliver on time and on budget.
• Leverage data and audience insights to optimize strategies.
• Lead, coach and mentor Brand Strategy team members.

Skills

Stakeholder management

People leadership

Project management

Strategic thinking

Communication skills

Brand strategy

Analytics

Education

Bachelor's in Marketing/Communications

Tools

Microsoft 365

Job description

SickKids Foundation in Toronto is seeking an Associate Director, Brand Marketing to lead donor-centered brand communications and drive strategic initiatives across fundraising partners and agencies. You will guide brand strategy, brand assets, and tailored donor experiences to advance Foundation objectives.

You will mentor the Brand Strategy team, oversee creative development, and ensure on-brand delivery across programs while leveraging data and insights to strengthen donor engagement.