Manager, Digital Acquisition

SickKids Foundation; Toronto; Hybrid; CAD 82,000 - 103,000; Full time

Benefits offered by this job

Flex benefit plan

Tuition reimbursement

Pension plan

Parental top up

Job summary

SickKids Foundation seeks a Manager, Digital Acquisition to develop and manage campaigns driving lead generation, donor acquisition and revenue growth. This role focuses on digital channels (social, email) and onboarding donors into the donor journey, with Telemarketing oversight.

Collaborate with media and creative agencies, coordinate brand governance, and deliver data-driven briefs and reports. Hybrid work with in-office days, competitive salary, and a strong benefits package help support

Qualifications

• University degree in business, marketing, fundraising or a related field.
• 5+ years of experience in marketing or non-profit sector with a strong focus on digital programs and campaigns that have driven results.
• Proven experience in developing and executing integrated campaigns across multiple channels (digital, social, email, telemarketing/SMS).
• Demonstrated ability to identify strategic business development opportunities and develop/lead such initiatives.
• Strong business, data and financial acumen with advanced analytical and financial modelling experience.

Responsibilities

• Support the Associate Director, Acquisition Marketing.
• Collaborate with external and internal media and creative agencies and partners to develop and manage digital acquisition campaigns.
• Oversee media agency to ensure optimal digital performance across all platforms and share insights with teams.
• Develop and test new acquisition strategies including A/B testing.
• Collaborate with creative agencies to develop assets across EM, Digital, TM/SMS channels.
• Coordinate brand governance input with Brand and Patient Ambassador teams.
• Prepare comprehensive marketing briefs and post reports.
• Develop and manage revenue and expense forecasts and budgets.
• Manage day-to-day relationships with internal and external stakeholders.
• Stay on top of best practices and emerging trends; recommend innovations.
• Support data transfers from external platforms to internal CRM/data systems.

Skills

Digital marketing

Lead generation

Campaign management

Telemarketing/SMS

Data analysis

Budget management

Education

University degree in business/marketing/fundraising or related field

Job description

SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We're committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Manager, Digital Acquisition.

Description of the Position

The Manager, Digital Acquisition, is responsible for developing, managing and executing campaigns and always-on programs to support lead generation, donor acquisition and revenue goals. Although the primary focus of the role will be the management of digital channels (social platforms and email marketing), this role will also be responsible for early onboarding of donors into their donor journey and oversight of the Telemarketing channel.

Key Responsibilities

You will:

• Support the Associate Director, Acquisition Marketing
• Collaborate with external and internal media and creative agencies and partners to develop and manage digital acquisition campaigns
• Oversee media agency to ensure optimal digital performance across all platforms (hold agency accountable to results, learn and apply industry best practices and current digital trends, encourage innovation, ensure sharing of knowledge and insights across agency and internal marketing teams)
• Develop and test new acquisition strategies inclusive of A/B testing
• Collaborate with creative agencies to develop thoughtful and impactful creative assets across all portfolio channels (EM, Digital, TM/SMS)
• Partner with internal Brand team and Patient Ambassador team to coordinate approvals, input and consent related to brand governance and patient image and story use.
• Prepare comprehensive marketing briefs and in-depth post reports
• Develop and manage revenue and expense forecasts (including identifying shortfalls and approaches to overcome them)
• Manage budgets and invoices related to portfolio, ensuring accuracy and efficient spends
• Generate reports, track and analyze acquisition performance
• Manage day-to-day relationships across internal stakeholders and external partners
• Stay on top of best practices, emerging trends and making recommendations of intentional innovation
• Support internal stakeholders on transfer and connection of data transfers from external platforms to internal CRM/data systems.

Qualifications

• University degree in business, marketing, fundraising or a related field
• 5+ years of experience in marketing or non-profit sector with a strong focus on digital programs and campaigns that have driven results
• Proven experience in developing and executing integrated campaigns across multiple channels (digital, social, email, telemarketing/SMS)
• Demonstrated ability to identify strategic business development opportunities and develop/lead such initiatives
• Strong business, data and financial acumen with advanced analytical and financial modelling experience
• Experience with results tracking, analysis and budget control reporting
• Superior communication skills in addition to well-developed presentation abilities
• Demonstrated experience managing external partners, including creative and media agencies and executional partners
• Knowledge or experience within the not-for-profit sector would be considered an asset

Total Compensation Package

Expected Hiring Salary Range: $82,064.00 – $102,582.00; with the ability to progress to a maximum of $117,970.00. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Manager, Digital Acquisition.

To help you lead in the fight for kids' health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!

Position Status: Permanent Full-Time;

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative's CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.