Senior Marketing Leader: Donor Growth & Campaign Strategy

Penny Appeal Canada; Mississauga; Hybrid; CAD 85,000 - 120,000; Full time

Job summary

Penny Appeal Canada is seeking a Senior Manager, Marketing to lead strategy and performance across marketing channels. You will drive revenue growth, donor engagement, and campaign impact while empowering a team to deliver with clarity and accountability.

The role bridges strategy and execution, aligning marketing with organizational goals and measurable results. Hybrid work with in-office days and Canada-wide campaigns.

Qualifications

• 6–8+ years in marketing, including 2–3 years in leadership.
• Proven track record managing multi-channel, performance-driven campaigns.
• Strong analytical skills with GA, Meta Ads, and CRM experience.
• Experience in nonprofit or purpose-driven orgs is a plus.
• Strong leadership, communication, and stakeholder skills.
• Ability to act strategically and operationally in a fast-paced env.

Responsibilities

• Lead the development and execution of an integrated marketing strategy aligned with revenue and campaign objectives.
• Translate organizational priorities into clear, measurable marketing plans and initiatives.
• Drive growth across donor acquisition, retention, and lifetime value.
• Lead, coach, and support team with clear goals and accountability.
• Establish KPIs and workflows; remove roadblocks and improve performance.
• Oversee campaigns, messaging, and channel strategies.
• Own marketing performance and revenue contribution.
• Monitor channels (paid, organic, email, SMS, web) and provide reporting.
• Guide donor journey strategy and marketing automation.
• Ensure best practices across digital channels including paid media.
• Partner with fundraising, programs, leadership to align priorities.
• Present insights, risks, opportunities to leadership.
• Manage agency and vendor relationships

Skills

Marketing leadership

Multi-channel marketing

Analytics

Nonprofit experience

Leadership

Communication

Stakeholder management

Strategic thinking

Operational excellence

Tools

Google Analytics

Meta Ads

CRM systems

Email marketing platforms

Job description

Penny Appeal Canada is seeking a Senior Manager, Marketing to lead strategy and performance across marketing channels. You will drive revenue growth, donor engagement, and campaign impact while empowering a team to deliver with clarity and accountability.

The role bridges strategy and execution, aligning marketing with organizational goals and measurable results. Hybrid work with in-office days and Canada-wide campaigns.