Associate Director, Brand Marketing Strategy

SickKids Foundation; Toronto; Hybrid; CAD 99,000 - 124,000; Full time

Benefits offered by this job

Flex benefit plan

Tuition reimbursement

Flexible work arrangements

Pension plan

Parental top-up

Job summary

SickKids Foundation in Toronto is seeking an Associate Director, Brand Marketing to bring the brand to life through donor communications, strategic initiatives and special projects. You will partner with internal units, fundraisers and agencies to ensure communications are donor-centered and aligned with Foundation objectives.

This role focuses on tailored branding experiences that strengthen individual donor relationships.

Qualifications

• Degree in Marketing, Communications or related field.
• 7–10 years in progressive marketing and brand strategy roles.
• 5+ years of people leadership experience.
• Strong stakeholder partnership and cross-functional influencing.
• Experience leading creative development and working with agency partners.
• Experience at an advertising agency is a plus.
• Strong project management and attention to detail.
• Ability to manage high-volume workload in a fast-paced environment.
• Proficient in Microsoft 365.
• Experience with AI-enabled tools to improve marketing.

Responsibilities

• Provide strategic brand support to internal units and partners.
• Identify opportunities to strengthen brand alignment and donor communications.
• Develop tailored brand-aligned communications for individual donors.
• Lead creation of brand assets, toolkits and materials.
• Ensure communications align with brand platform and priorities.
• Manage internal and external creative resources and agencies.
• Leverage data and audience insights to guide strategy.
• Mentor and develop Brand Strategy team members.

Skills

Brand strategy

Donor communications

Leadership

Stakeholder mgmt

Project mgmt

Analytics

AI-enabled tools

EDI in branding

Education

Degree in Marketing/Communications

Tools

Microsoft 365

Job description

SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering an unmatched donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and leading in digital charity.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in everything we do. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’​re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Associate Director, Brand Marketing

Position Status:

Permanent Full-Time

Available:

Immediately

Description of the Position:

The Associate Director, Brand Marketing is responsible for helping bring the SickKids Foundation brand to life through fundraiser-led donor communications, strategic initiatives and special projects. As a member of the Brand Marketing team, this role will partner closely with internal business units, fundraisers and agency partners to integrate brand thinking into priority initiatives, ensuring that communications are strategically grounded, donor-centered and aligned to Foundation objectives. The role will have a particular focus on tailored communications and brand experiences that support individual donor relationships, stewardship and priority fundraising opportunities. This position reports to the Director, Brand Marketing and is responsible for leading, coaching and developing members of the Brand Strategy team.

You will:

• Provide strategic brand support to internal business units and fundraising partners, helping teams integrate the SickKids Foundation brand into priority initiatives, fundraiser-led donor engagement and stewardship communications, and special projects.
• Act as a strategic, service-oriented partner to internal teams, proactively identifying opportunities to strengthen brand alignment, enhance relationship-based donor communications and increase the value of services offered by the Brand Marketing team.
• Work directly with fundraisers and partner teams to develop tailored brand-aligned communications and experiences that support individual donor relationships, including stewardship, cultivation, bespoke materials and special initiatives.
• In partnership with cross-functional teams, lead the development of brand assets, toolkits and strategic materials that help fundraisers and internal partners bring the Foundation brand to life consistently and effectively.
• Lead the creation and integration of brand content that supports the strategic goals and objectives of internal partners, ensuring work is aligned with the Foundation’s brand platform, the needs of specific donor audiences and relationships, and business priorities.
• Manage internal and external creative resources and agency partners to ensure high-quality, on-brand delivery of materials, programs and assets on time and on budget.
• Leverage data, insights and audience expertise to inform strategies, guide recommendations and continually strengthen the effectiveness of fundraiser-led donor communications, stewardship initiatives and special projects.
• Lead, coach and mentor direct reports, providing clear direction, regular feedback and development opportunities that strengthen team effectiveness and support individual growth.

Qualifications:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• Degree in Marketing, Communications or a related field.
• Minimum 7-10 years in progressive marketing and brand strategy roles, with experience in brand strategy, donor-facing communications, creative strategy, media strategy and digital marketing strategy.
• 5+ years of people leadership experience, including demonstrated experience leading, coaching and developing high-performing teams.
• Strong stakeholder partnership and cross-functional influencing skills, with the ability to build trusted relationships and collaborate effectively across teams.
• Experience leading creative development and production processes, including working collaboratively with internal creative teams and external agency partners.
• Prior experience at an advertising agency or working closely with agency partners will be considered an asset.
• Strong project management, analytical thinking and communication skills, with superior attention to detail and the ability to manage multiple priorities at a time.
• Ability to manage a large volume of work while thriving in a fast-paced, high-expectation environment.
• Highly proficient in the use of Microsoft 365.
• Experience exploring or applying innovation technology, including AI-enabled tools, to improve marketing strategy, creative development, workflow efficiency or audience engagement.
• Demonstrated commitment to equity, diversity and inclusion, with experience applying an EDI lens to brand strategy, storytelling, creative development and donor-facing communications.

Total Compensation Package:

Expected Hiring Salary Range: $99,297.00 – $124,121.00; with the ability to progress to a maximum of $142,739.00. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Associate Director, Brand Marketing Strategy.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package(includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!

Hours:

35-hour work week, flexible work options available.

Hybrid work model:

minimum two days per week in - office (Tuesday and Wednesday ) .

Date Posted:

September 23, 2026

Available:

Internal and External Candidates

Candidates who require accommodation during the recruitment process should contact the Human Resources Department at: [e-mail]