Senior Manager, Integrated Marketing (Masterbrand)

Sephora; Toronto; Hybrid; CAD 116,000 - 141,000; Full time

Benefits offered by this job

Hybrid work schedule

Health benefits

Employee discounts (30%)

Well-Being program

Training & development

Job summary

Sephora Canada seeks a Senior Manager, Integrated Marketing to drive brand equity and client engagement through insight-driven campaigns. You will lead category, gifting, and promotional programs, guiding a high-performing marketing team across omnichannel channels.

Reporting to the Director of Integrated Marketing, you’ll translate strategic plans into actionable briefs, partner with North America teams and external agencies, and manage budgets while measuring campaign effectiveness to maximize

Qualifications

• Proven ability to lead integrated Masterbrand campaigns from inception to execution.
• Strong understanding of retail landscape and omni-channel marketing.
• Experience translating brand strategy into actionable briefs and campaigns.

Responsibilities

• Lead planning and execution of integrated Masterbrand campaigns across channels.
• Translate brand strategy into marketing plans and briefs for awareness and equity.
• Partner with North America teams and external agencies to improve effectiveness.
• Develop and manage budgets with contingencies and efficiencies.
• Establish measurement approaches to evaluate and optimize campaigns.

Skills

Brand building

Omni-channel marketing

Team leadership

Budget management

Campaign planning

Digital tools

Tools

AI-enabled tools

Job description

Job Type: Full Time

Function: Marketing

Address: 160 Bloor Street East, 11th Floor, Toronto, ON

Working Model: Hybrid

Vacancy Status: This position is for an existing, open vacancy

Belong to Something Beautiful

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Ready for a career glow - up? As Senior Manager, Integrated Marketing, you’ll be driving brand preference, excitement, and client engagement through insight - driven strategies and campaigns.

The work you do will impact beauty, as you lead category, gifting, and promotional campaigns that bring Sephora’s differentiators to life. You’ll manage a team of high- performing marketers that’s united in beauty, supported by those who are equally passionate about creating integrated programs that meet Sephora Canada’s key priorities.

As the Senior Manager, Integrated Marketing, you will play a key role on the SEPHORA Canada Marketing team as we fuel our purpose of expanding the way the world sees beauty. Driving brand equity & preference, deepening client engagement, and exploiting competitive advantage through the development of insight driven coordinated campaigns to propel SEPHORA Canada’s strategies and growth initiatives is your mandate.

Directly reporting to Director, Integrated Marketing, you are responsible for the delivery of critical masterbrand campaigns that support category and brand differentiators and key commercial retail moments. You will bring these to life through integrated strategies and channels to deliver on SEPHORA Canada’s key priorities.

WHAT YOU'LL DO

Champion the SEPHORA Brand in Canada

• Champion the SEPHORA brand as the destination for beauty in Canada, leading Masterbrand strategy and campaign development that builds awareness, strengthens brand love, and reinforces Sephora's brand purpose.


• Develop breakthrough leveraged and local Masterbrand campaigns from inception through to execution and hindsighting, grounded in consumer insights, cultural relevance, and long-term brand strategies.


• Lead top-of-funnel marketing strategy for key brand moments, ensuring Sephora shows up in ways that are distinctive, compelling, and aligned to our brand purpose.


• Drive the development of brand platforms, narratives, and integrated campaign approaches that deepen Sephora's emotional connection with Canadian consumers.


• Identify opportunities to evolve how Sephora communicates its purpose, values, and differentiation in market to strengthen brand preference and competitive advantage.

Drive Results

• Lead the planning and execution of integrated Masterbrand campaigns across channels, ensuring work is delivered on strategy, on brand, on time, and on budget.


• Translate brand strategy into clear marketing plans and actionable briefs that drive awareness, consideration, and long-term brand equity.


• Partner with North America teams and external agency partners to deliver local hindsighting on leveraged and local initiatives, applying learnings to improve future campaign effectiveness.


• Expertly develop and manage budgets, identifying opportunities for efficiencies and maintaining continuous contingency planning.


• Establish and evolve performance measurement approaches to evaluate campaign effectiveness, optimize investment, and maximize return on marketing communications activities.


• Balance strategic thinking with strong operational discipline, moving seamlessly from vision and planning through to execution and post-campaign analysis.

Collaborate and Build Partnerships

• Be a critical liaison in North American campaign planning and project process – representing Canadian localization requirements and driving campaign deliverables.


• Partner lockstep with Marketing team Project Managers to ensure seamless workstreams.


• Partner with cross-functional teams and Retails Operations on key seasonal and promotional campaign moments to deliver on-brand, client centric omni-channel communications.


• Manage day to day relationships with external agency partners, such as managing timelines, project-level budget reconciliation and agency status meetings, with both media and creative.


• Lead and coach a high-performing marketer, providing clear direction, development, and support to deliver exceptional work across the DE&I portfolio & top-of-funnel executional support.


• Build strong partnership among finance team to support efficiencies & month end balancing.

WHAT YOU’LL BRING

• A love of brand building, and a strong drive to keep SEPHORA as the #1 TOM beauty brand in Canada.


• A pulse on culture and passion for breakthrough and innovative activations that change perceptions and behaviours of Canadians.


• A natural curiosity and excitement, attuned to what’s happening in marketing and the world of beauty and lifestyle a plus!


• Proven business acumen in understanding retail landscape, and effective marketing tactics across an omni-channel environment – with an ability to work at both a strategic and executional level.


• Experience with Integrated Marketing approach to marketing plans and multiple marketing vehicles.


• Familiarity and comfort working with established ideas to build out an integrated campaign, as well as starting from the ground up to create original campaigns tailored to local market trends and opportunities.


• Comfortably can navigate through complex organizational dynamics and constantly evolving processes confidently, while building partnerships to meet shared objectives.


• A team player with the ability to thrive in a fast-paced, consistently evolving, high-growth environment.


• Comfort using digital and AI-enabled tools responsibly in your day-to-day work

What You’ll Get:

• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating, doing the right things, and driving the industry forward – together, united in beauty.


• Fulfilling Path. Your career glow-up starts here with access to opportunities that will challenge, stretch, and develop your skills. You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.


• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) your individual voice is a part of.

Rewards as Unique as You Are:

Eligibility requirements apply to certain benefits and may vary depending on job classification and length of employment.

• We’re passionate about pay equity and transparency. The compensation ranges between CAD$116,400.00 -141,200.00 plus bonus, RRSP matching. The final pay offered will depend on various factors, including but not limited to the actual qualifications and experience of the individual, and any additional non-discriminatory, legitimate business factors relevant to the position and/or location.


• Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, vision, life, and disability coverage. Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being.


• Balance. You’ll be trusted to find the perfect blend of work/life balance that actually works for you with a hybrid work schedule, vacation and flex days, and maternity/paternity leave.


• Growth. A career glow-up is built into every role, with access to training and development programs and resources throughout the year.


• Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for gratis, and flash sale discounts on LVMH brands.


• Support. Tap into volunteer and donation matching, Employee Assistance Program, and free mental health resources with 24/7 access to Dialogue.

Join us and Belong to Something Beautiful.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.

As part of our commitment to transparency and efficiency, we would like to inform you that we utilize Artificial Intelligence (AI) technologies in our recruitment process to assist in the initial screening and evaluation of applications.