Senior Brand Manager, Growth & Innovation

onedegreeorganicfood; Mission; On-site; CAD 94,000 - 118,000; Full time

Job summary

One Degree Organics is seeking a Senior Brand Manager to lead the development and execution of brand strategy and marketing initiatives, driving sustainable growth and strengthening brand equity. This role offers ownership and autonomy to shape the future of our brands across North America.

In this entrepreneurial environment, you will lead brand leadership across the organization, collaborate with Sales, R&D, Compliance, Operations, and Finance, and guide packaging, digital shelf, and

Qualifications

• 8+ years of experience in marketing or communications within Consumer Goods or Food Manufacturing.
• Degree or Diploma in Business, Marketing, Communications, or related discipline.
• People leadership experience, including coaching and development.
• Led or contributed to new product development from concept through launch.

Responsibilities

• Brand Strategy & Insights: develop and execute brand strategy to drive growth and brand equity.
• Brand Communications & Digital: manage brand communications and digital/social/media activities.
• Packaging, Innovation & Go-to-Market: guide packaging design and lead go-to-market for new products.
• Budget & Commercial Management: monitor budget, pricing, and promotion strategy.
• Team Leadership: lead, coach, and develop marketing team.
• Cross-functional collaboration: align with Sales, R&D, Compliance, Operations, and Finance.

Skills

Brand strategy

Leadership

Marketing analytics

Cross-functional collaboration

E-commerce & digital shelf

Budget management

Communication

Project management

Education

Business degree

Marketing/Communications degree

Tools

Nielsen

Circana

POS data

Digital analytics platforms

MS Office

Job description

One Degree Organics is seeking a Senior Brand Manager to lead the development and execution of brand strategy and marketing initiatives, driving sustainable growth and strengthening brand equity. This role offers ownership and autonomy to shape the future of our brands across North America.

In this entrepreneurial environment, you will lead brand leadership across the organization, collaborate with Sales, R&D, Compliance, Operations, and Finance, and guide packaging, digital shelf, and