Senior Brand Manager

onedegreeorganicfood; Mission; On-site; CAD 94,000 - 118,000; Full time

Job summary

One Degree Organics is seeking a Senior Brand Manager to lead the development and execution of brand strategy and marketing initiatives, driving sustainable growth and strengthening brand equity. This role offers ownership and autonomy to shape the future of our brands across North America.

In this entrepreneurial environment, you will lead brand leadership across the organization, collaborate with Sales, R&D, Compliance, Operations, and Finance, and guide packaging, digital shelf, and

Qualifications

• 8+ years of experience in marketing or communications within Consumer Goods or Food Manufacturing.
• Degree or Diploma in Business, Marketing, Communications, or related discipline.
• People leadership experience, including coaching and development.
• Led or contributed to new product development from concept through launch.

Responsibilities

• Brand Strategy & Insights: develop and execute brand strategy to drive growth and brand equity.
• Brand Communications & Digital: manage brand communications and digital/social/media activities.
• Packaging, Innovation & Go-to-Market: guide packaging design and lead go-to-market for new products.
• Budget & Commercial Management: monitor budget, pricing, and promotion strategy.
• Team Leadership: lead, coach, and develop marketing team.
• Cross-functional collaboration: align with Sales, R&D, Compliance, Operations, and Finance.

Skills

Brand strategy

Leadership

Marketing analytics

Cross-functional collaboration

E-commerce & digital shelf

Budget management

Communication

Project management

Education

Business degree

Marketing/Communications degree

Tools

Nielsen

Circana

POS data

Digital analytics platforms

MS Office

Job description

Position: Senior Brand Manager, One Degree Organics Reports to: VP Marketing

We are looking for a Senior Brand Manager to join our Marketing team. This role is responsible for leading the development and execution of brand strategy and marketing initiatives for One Degree Organics driving sustainable growth, strengthening brand equity, and delivering commercial results.

The Opportunity

This role operates with a high degree of ownership and autonomy, acting as the brand leader within the organization for One Degree Organics. You'll play a critical role in developing team capability, driving cross-functional alignment, and elevating the quality of marketing execution, while keeping leadership informed on progress, risks, and opportunities. This is an entrepreneurial environment where creativity, resourcefulness, and fresh ideas are valued, and where you'll have the chance to shape the future of our brands.

Here is who you are…

Drive & motivation

• You are motivated by challenges and willing to give 100% to achieve outstanding results
• You would love to work in an entrepreneurial environment where ‘change’ is the only constant
• You want to leave your footprint and help grow an amazing team
• You are passionate about healthy living and values which align with One-Degree Organics

Character & Abilities

• You have strong people management and leadership capabilities
• You are a persuasive and clear communicator with highly developed interpersonal skills
• You are able to work collaboratively with others in a dynamic and fast-paced environment
• You are business-minded with entrepreneurial, innovative DNA

Knowledge & skills

• You have sound marketing skills in a variety of areas
• You have strong analytical and project management skills
• You have strong data literacy, comfortable using syndicated and POS data (e.g., Nielsen, Circana) and digital analytics to generate insights and inform decisions
• You have financial acumen, including P&L, pricing, and margin management
• You have experience managing e-commerce and digital shelf presence (retail media, marketplace content, DTC)
• You have excellent computer skills including MS Office

Experience

• You have 8+ years of experience in a marketing or communication role in Consumer Goods Products and/or Food Manufacturing environments
• You have a Degree or Diploma in Business, Marketing, Communications or related discipline field
• You have people leadership experience, including coaching and development
• You have led or contributed to new product development (NPD) from concept through launch

Key Responsibilities

Brand Strategy & Insights

• Support brand strategy for One Degree Organics to drive the business to higher levels
• Act as a brand leader across the organization, driving cross-functional alignment with Sales, R&D, Compliance, Operations, and Finance
• Accountable for meeting brand dashboard and goals on a monthly basis
• Analyze market, internal and digital metrics, as well as consumer trends to inform brand strategies and improve brand execution
• Leverage consumer and syndicated data (POS, panel, digital analytics) to generate insights that sharpen brand strategy and in-market execution
• Champion One Degree’s sustainability and transparency positioning (glyphosate-free, sprouted grains, farm traceability) as a core lever of brand differentiation

Brand Communications & Digital

• Own Brand Communications producing engaging, compelling, and consistent brand communication material and drive social/digital media efforts, including all earned media
• Own agency relationships and the selection of any new agency partners
• Own the QR code and source-code traceability program on packaging, managing the relationship with Operations and all back-end code assignments, in partnership with the Assistant Brand Manager
• Support e-commerce and digital shelf strategy, including retail media, marketplace content, and DTC presence
• Manage the brand website and associated links required to ensure effective tracking of website traffic
• Own the One Degree consumer journey — from complaint resolution to surprise-and-delight moments — through the Customer Experience Specialist
• Ultimately accountable for consumer inquiries and complaints, with the team responsible for day-to-day responses via social media, email, and phone

Packaging, Innovation & Go-to-Market

• Guide in all packaging design and execution in all markets
• Lead marketing go-to-market communication for all new innovations
• Lead the execution of marketing tactics to drive trial, shelf velocity, and improve brand equity
• Monitor certification and regulatory updates provided by Compliance and ensure that brand-related elements (packaging, website, sell sheets) are updated accordingly

Budget & Commercial Management

• Support the brand marketing budget, ensuring disciplined and effective investment, and lead trade show strategy and execution
• Partner with Finance and Sales on pricing and promotional strategy to balance volume, margin, and brand equity

Team Leadership

• Lead, coach, and develop team members, fostering accountability, ownership, and continuous improvement
• Other duties as assigned

Travel and Work Expectations

This role will follow the company’s broader working expectations, including required in-office presence, and may on occasion require work outside standard hours, including weekends, as the job requires.

Travel will also be required periodically for:

• Trade shows across North America
• Customer and retail partner meetings
• Packaging and agency reviews
• Cross-functional collaboration tied to brand and innovation launch activities

Travel is expected to represent approximately 5–10% of time, primarily across North America.

Salary - $94,000 - $118,000