Senior Brand Director, IMCs & Product Marketing

Felix; Toronto; Hybrid; CAD 160,000 - 230,000; Full time

Benefits offered by this job

Health benefits (medical, dental, and视

Paternity/maternity policy

4 weeks vacation

Stock option grant

Remote-first, Canada-wide

Large impact at an inflection-point

Job summary

Felix is seeking a senior Brand & Product Marketing leader to own the Felix brand across Canada. You will craft and drive flagship IMCs, set 18-month strategic calendars, and supervise product marketing go-to-market for major product bets such as weight loss.

You will ensure brand health, partner with Growth on performance, and lead a high-performing team in a regulated healthcare context. You will work in a remote-first environment with potential collaboration in Toronto and across Canada,

Qualifications

• 10+ years in brand marketing at consumer or DTC brands, with meaningful experience in product marketing or a role spanning both.
• Experience at a tech startup or scale-up through hypergrowth.
• Led multi-million-dollar integrated campaigns across TV/online video, digital, audio, OOH, PR as the accountable owner.
• Experience building awareness for lesser-known brands and adapting playbooks for different ecosystems.
• Product marketing and GTM experience: positioning, launch plans, and collaboration with Product/Engineering.
• Hands-on brand measurement including tracking, brand lift, and incrementality.
• Collaboration with cross-functional teams like Product, Eng, Lifecycle, Website, Growth Marketing.

Responsibilities

• Own and drive flagship IMCs end-to-end: briefs, agency management, creative calls, and integrated plan across channels.
• Set brand strategy and an 18-month calendar aligned with the business plan.
• Oversee Product Marketing GTM and ensure launches are timely and differentiated.
• Make brand accountable to the business by owning budgets and tracking health metrics (awareness, consideration, trust).
• Build earned reach through PR, influencer programs, partnerships, and experiential.

Skills

Brand marketing

Product marketing

GTM experience

Cross-functional leadership

Budget & ROI fluency

Job description

Felix is seeking a senior Brand & Product Marketing leader to own the Felix brand across Canada. You will craft and drive flagship IMCs, set 18-month strategic calendars, and supervise product marketing go-to-market for major product bets such as weight loss.

You will ensure brand health, partner with Growth on performance, and lead a high-performing team in a regulated healthcare context. You will work in a remote-first environment with potential collaboration in Toronto and across Canada,