Lifecycle Marketing Manager

Felix; Toronto; Remote; CAD 95,000 - 125,000; Full time

Benefits offered by this job

Full medical, dental and vision

Maternity / paternity policy

4 weeks vacation (3 weeks anytime + 1)

Stock option grant

Remote first, work from anywhere in _C

Job summary

Felix Health is seeking a Lifecycle Marketing Manager to lead activation, engagement, retention and win-back initiatives across email, push, SMS and in-app messages. You will own the customer journeys and collaborate with product, design, engineering and analytics to drive growth across Canada.

You’ll craft personalized communications, run experiments, and translate data into actionable optimizations while working in a remote-first environment with a high-performing team.

Qualifications

• Multi-year track record owning lifecycle for consumer products.
• Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, Iterable) and HTML/CSS.
• Strong analytical skills to interpret data and inform decisions.

Responsibilities

• Own lifecycle marketing strategy across channels (email, push, SMS, in-app) via Iterable.
• Develop personalized customer journeys based on user behavior.
• Draft clear, concise, persuasive copy for communications.
• Regularly run experiments to optimise journeys.
• Collaborate with product, design, engineering and analytics teams.

Skills

Lifecycle marketing

Marketing automation

Copywriting

Cross-functional teamwork

Analytics

Tools

Iterable

Salesforce Marketing Cloud

Braze

HTML/CSS

Sendgrid

Job description

About Felix

Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.

Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.

About the Role

Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.

You will

• Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.

• Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.

• Draft clear, succinct and persuasive copy for all customer communications.

• Regularly define and execute experiments to optimise our journeys.

• Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert,

You have

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.

• Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).

• An understanding of consumer acquisition, activation, engagement and retention strategies.

• A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.

• An effective communicator and copy writer.

• Proven success working with cross-functional teams.

• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset

Benefits

• Full medical, dental and vision benefits

• Maternity / paternity policy

• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)

• Competitive compensation

• Stock option grant

• Remote first, work from anywhere in Canada

• Incredible culture powered by an highly collaborative and high performing team

• Large impact at an early stage technology company

• Professional development opportunities, working closely with founders and senior leadership team

Open vacancy: This posting is for an existing vacancy at the company.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email [e-mail].

Recruitment Fraud Alert

Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives.

• Communication: We will only ever contact you from an official @felixforyou.ca email address.

• Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp).

• Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process.