Lifecycle Marketing Manager

Felix Inc.; Canada; Remote; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Remote-first culture

Stock option grant

4 weeks vacation

Competitive compensation

Maternity/Paternity policy

Professional development

Job summary

Felix Health is seeking a Lifecycle Marketing Manager to lead activation, engagement, retention and win-back initiatives across email, push notifications, SMS, and in-app messages via Iterable. You will craft dynamic, personalized experiences, write clear copy, and run experiments to optimize customer journeys.

You will collaborate with product, design, engineering and analytics to align on objectives and drive growth, in a remote-first environment across Canada.

Qualifications

• Multiple years of lifecycle marketing ownership for a consumer product with a large customer base.
• Experience with marketing automation platforms and related tools (HTML/CSS).
• Strong copywriting and communication skills for customer communications.
• Analytical thinker with ability to derive insights from data and act on them.
• Proven ability to work with cross-functional teams (product, design, engineering, analytics).

Responsibilities

• Own the strategy and execution of lifecycle and transactional journeys across channels (email, push, SMS, in-app).
• Develop dynamic, personalized customer experiences based on user behavior.
• Draft clear, persuasive copy for all customer communications.
• Define and execute experiments to optimize journeys.
• Collaborate with product, design, engineering, and analytics to align objectives and execute.

Skills

Lifecycle management

Email marketing

Push notifications

SMS marketing

Copywriting

Analytics

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Braze

Iterable

Sendgrid

HTML/CSS

Job description

About Felix

Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.

Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.

About the Role

Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.

You will

• Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.


• Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.


• Draft clear, succinct and persuasive copy for all customer communications.


• Regularly define and execute experiments to optimise our journeys.


• Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert,

You have

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.


• Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).


• An understanding of consumer acquisition, activation, engagement and retention strategies.


• A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.


• An effective communicator and copy writer.


• Proven success working with cross-functional teams.


• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset

Benefits

• Full medical, dental and vision benefits


• Maternity / paternity policy


• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)


• Competitive compensation


• Stock option grant


• Remote first, work from anywhere in Canada


• Incredible culture powered by an highly collaborative and high performing team


• Large impact at an early stage technology company


• Professional development opportunities, working closely with founders and senior leadership team

Open vacancy:

This posting is for an existing vacancy at the company.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email [e-mail].