Senior Associate, Paid Social & Programmatic

Wppmedia; Toronto; Hybrid; CAD 45,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Group retirement plans

Paid time off

Job summary

WPP Media in Canada is seeking a Senior Associate, Paid Social & Programmatic to join our activation team. You will lead programmatic activations (DV360), manage vendor relationships, and support paid social efforts across Meta, Pinterest, and TikTok.

You will analyze performance, ensure compliance with public sector guidelines, and collaborate across teams to deliver client results. Hybrid work requires in-office presence about four days per week, with flexibility for accommodation.

Qualifications

• 1.5 years hands-on digital media activation experience.
• Foundational knowledge of Paid Social platforms (Meta, Pinterest, TikTok).
• DV360 proficiency and vendor management workflows are required or strongly preferred.

Responsibilities

• Programmatic Activation: Lead setup, trafficking, day-to-day execution, and optimization of programmatic campaigns, primarily DV360.
• Vendor Management & Coordination: Act as a key contact for external vendor partners and DSP representatives to negotiate placements, manage delivery, and resolve issues.
• Paid Social Support & Upskilling: Assist with campaign execution across Meta, Pinterest, and TikTok, participating in mentorship to expand multi-channel skills.
• Performance Analysis & Reporting: Track and optimize pacing and performance against KPIs, delivering clear reporting and insights.
• Compliance & Regulatory Standards: Navigate guidelines for public sector accounts like the Ontario Government.
• Cross-Functional Collaboration: Partner with planning, activation managers, and account leads to ensure workflow accuracy.

Skills

DV360

Vendor management

Paid social platforms

Attention to detail

Mentorship

Adaptability

Certifications (DV360/Meta)

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Open environmentby Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

About the Role – Senior Associate, Paid Social & Programmatic

We are seeking an analytical, detail-oriented, and highly motivatedSenior Associate, Paid Social & Programmatic to join our activation team.

Key Responsibilities

• Programmatic Activation:Lead the setup, trafficking, day-to-day execution, and optimization of programmatic media campaigns, primarily utilizingDV360.
• Vendor Management & Coordination:Act as a key contact for external vendor partners and DSP representatives to negotiate placements, manage campaign delivery, and resolve execution challenges.
• Paid Social Support & Upskilling:Assist with campaign execution acrossMeta, Pinterest, and TikTok, actively engaging in ongoing training and mentorship to expand your multi-channel skill set.
• Performance Analysis & Reporting:Track, analyze, and optimize campaign pacing and performance against client KPIs, delivering clear reporting and actionable insights.
• Compliance & Regulatory Standards:Navigate strict compliance, accessibility, and regulatory guidelines associated with public sector accounts like the Ontario Government.
• Cross-Functional Collaboration:Partner closely with internal planning, activation managers, and account leads to ensure seamless campaign workflow and execution accuracy.

What We’re Looking For

• Experience: 1.5 years of hands-on experience in digital media activation (agency experience preferred).
• Platform Expertise:Strong hands-on proficiency withDV360and vendor management workflows. Foundational knowledge of Paid Social platforms (Meta, Pinterest, TikTok) is preferred, with a strong willingness to learn and upskill.
• Core Attributes:
• High Attention to Detail:Meticulous approach to QAing campaign setups, tracking tags, budget pacing, and compliance guidelines.
• Vendor & Relationship Management:Comfortable communicating externally with vendors and publishers to drive activation success.
• Curious & Mentorship-Driven:An open mind with a desire to take advantage of team mentorship and continuous learning opportunities.
• Adaptability:Ability to pivot comfortably across different account types, from commercial tech and finance to public sector campaigns.
• Certifications:DV360, Meta, or related digital media platform certifications are a strong bonus.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 — $90,000 CAD