Associate, Direct Activation

Wpp; Toronto; Hybrid; CAD 40,000 - 66,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Retirement plans

Employee discounts

Mental health days

Hybrid work schedule

Job summary

WPP, a leading marketing communications group, seeks an Associate, Direct Activation in Toronto to manage client investment requirements, campaigns, and reporting. You will coordinate buy changes, monitor executions, and maintain monthly expenditures across broadcast and digital media.

The role requires strong numerical accuracy, attention to detail, and solid communication skills. A post-secondary degree in Advertising, Marketing, or Business plus investment buying experience is preferred.

Qualifications

• At least one year of experience in Investment buying.
• Post-secondary degree/diploma in Advertising, Marketing, Business or related field.
• Strong numerical ability and attention to detail.
• Excellent communication and negotiation skills.
• Ability to work under tight deadlines and in a team.

Responsibilities

• Communicate buy changes to vendor reps and manage brand changes.
• Maintain campaign execution including pacing and pre-emption.
• Input/upload campaigns across broadcast and digital.
• Generate campaign reports and master files.
• Monitor daily campaign performance and spend.
• Use WPP Media proprietary tools and measurement software.

Skills

Attention to detail

Communication skills

Organizational skills

Negotiation skills

Team collaboration

Numerical proficiency

Media buying interest

Education

Post-secondary degree/diploma in Advertising, Marketing, Business

Tools

MediaOcean

Infosys

Airware

TV/BBM

LENS

Microsoft Excel

PowerPoint

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Associate, Direct Activation is responsible for the overall execution and management of their assigned client’s investment requirements, purchasing and monitoring all assigned campaigns to ensure all objectives are met.

YOUR IMPACT:

• Communicate buy changes to vendor reps e.g.: cancellations, shifts, brand changes
• Maintenance of campaign executions e.g.: pacing, make goods and pre-emption
• Inputting/uploading campaigns – broadcast and potential digital
• Generating campaign reports – including pre and post documents,Masterfile
• Daily campaign maintenance
• Corporate estimating and posting
• Execution, confirmation and monitoring of investment buys
• Maintenance of clients’ monthly media expenditures (budget control reports)
• UseWPP Media’sproprietary tool and other measurement software (Numeris)

YOUR QUALIFICATIONS:

• Driven desire to develop and excel in a media career
• Strong attention to detail accuracy and mathematical competency is a must
• Highly developed organizational skills
• Strong communication skills (verbal and written)
• Demonstrated solid technical and negotiation skills
• Ability to collaborate within a team
• Positive, flexible attitude with ability to balance assignments and work under tight deadlines
• Intermediate proficiency inMediaOcean, Infosys,Airware, TV/BBM, LENS, and other media related tools
• Intermediate proficiency with Microsoft Office Suite, specifically PowerPoint and Excel.

EDUCATION &EXPERIENCE

• At least one year of experience in Investment buying
• Post-secondary degree/diploma in Advertising, Marketing, Business or a related field.

LIFE ATWPPMEDIA& BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information youprovide. Whilewe appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$39,750 - $66,250 CAD

Please read our Privacy Notice for more information on how we process the information you provide.