Associate Director , Social

Publicis Groupe; Toronto; On-site; CAD 85,000 - 90,000; Full time

Benefits offered by this job

3 weeks vacation

Birthday off

Headspace membership

Wellness credits

Savings plan

Job summary

Publicis Media Canada is seeking an Associate Director, Paid Social to lead high-impact campaigns for top brands. You will develop and execute paid social strategies, manage a team of specialists, and collaborate with cross-functional partners to drive growth and data-driven results.

The role emphasizes audience-first marketing, data-driven optimization, and overseeing social credits while mentoring the team. A strong client-facing track record is required.

Qualifications

• 6+ years of experience in paid social media planning, buying, and optimization.
• Translate business objectives into social strategies.
• Experience managing client relationships and media budgets.
• Strong analytics and KPI measurement expertise.
• Familiar with platform bidding, audience segmentation, and campaign execution.
• Experience issuing and managing social credits

Responsibilities

• Develop and execute paid social strategies across Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.
• Lead clients and a team of strategists to deliver high-performing campaigns.
• Analyze data to optimize ROI and campaign performance.
• Collaborate cross-functionally with strategy, creative, analytics, and partners.
• Stay ahead of platform trends and emerging technologies.
• Manage and issue social credits.
• Mentor and develop the team.

Skills

Paid social strategy

Client relationship management

Budget management

Analytics & KPI measurement

Social platform knowledge

Social credits management

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Snapchat Ads

X Ads

Job description

Company description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs.

• You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Overview

Are you a paid social expert looking to lead high-impact campaigns, drive innovation, and mentor a growing team? Publicis Media is seeking an Associate Director, Paid Social to shape the future of social media marketing while working with some of the world’s biggest brands.

As an Associate Director, Paid Social, you will be responsible for developing and executing best-in-class paid social media strategies, driving business growth, and leading a team of specialists. You will collaborate with cross-functional teams, oversee campaign performance, and ensure the flawless execution of data-driven, audience-first marketing solutions along with the experience of issuing and managing social credits.

Responsibilities

• Develop & Execute Paid Social Strategies: Oversee paid social media planning, execution, and optimization across platforms like Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.
• Client & Team Leadership: Manage client relationships, present insights, and guide a team of strategists to deliver high-performing campaigns.
• Performance Analysis & Optimization: Use data-driven insights to refine media strategies, improve ROI, and maximize campaign impact.
• Cross-Functional Collaboration: Work with internal teams (strategy, creative, analytics) and media partners to create integrated marketing solutions.
• Industry Expertise & Innovation: Stay ahead of platform trends and emerging technologies to keep campaigns innovative and effective.
• Managing and Issuing social credits
• Mentorship & Team Development: Lead, coach, and inspire a team of specialists, ensuring continued growth and success.

Qualifications

• 6+ years of experience in paid social media planning, buying, and optimization.
• Proven ability to translate business objectives into successful social strategies.
• Experience managing client relationships, presenting strategic insights, and handling media budgets.
• Strong analytical skills with expertise in KPI measurement, attribution models, and performance tracking.
• Familiarity with social media ad platforms, bid strategies, audience segmentation, and campaign execution.
• Familiar with non-disclosed media buying in a plus
• Experience issuing and managing social credits

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $85,000-$90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted