Manager, Influencer Marketing

Wpp; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Job summary

WPP is seeking a Manager, Influencer Marketing to lead strategy, execution, and optimization for a diverse client portfolio. The role is client-facing, requiring strong relationships and strategic guidance across platforms such as Instagram, TikTok, YouTube, and Pinterest.

You will oversee campaigns end-to-end, coordinate with paid social, creative, and analytics teams, and deliver measurable results while maintaining exceptional client service. Hybrid work in Canada (Toronto) is available.

Qualifications

• Minimum 3-4 years of influencer marketing experience.
• Fluency in French is considered an asset.
• Post-secondary education in marketing, communications, or a related field.
• Experience managing client accounts and providing strategic counsel.

Responsibilities

• Lead influencer marketing campaigns strategy, execution, and optimization across platforms and verticals.
• Serve as the primary client contact, guiding communications and campaign reviews.
• Oversee end-to-end campaign delivery, from outreach and negotiations to content review and reporting.
• Collaborate with internal teams to amplify campaign impact.

Skills

Client relationship management

Strategic thinking

Project management

PowerPoint

Communication skills

Education

Post-secondary education in marketing, communications, or related field

Tools

Social advertising platforms: Meta, TikTok, YouTube, Snapchat, Pinterest

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Manager, Influencer Marketing, you will lead the strategy, execution, and optimization of influencer marketing campaigns for a diverse portfolio of clients. This role is client-facing and will require you to build strong relationships with clients, providing strategic counsel and ensuring campaigns align with their business objectives. You will oversee campaigns across multiple platforms (Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.) and verticals (lifestyle, fashion, travel, sports, tech, etc.), driving measurable results and delivering exceptional client service.

Your Impact:

Strategic Leadership:

• Develop and present comprehensive influencer marketing strategies to clients, including content concepts, KPIs, measurement frameworks, and campaign roadmaps.
• Act as a trusted advisor to clients, providing thought leadership on influencer marketing trends, platform updates, and best practices.
• Collaborate with clients to identify their goals and tailor influencer strategies to meet their unique needs.

Client-Focused Responsibilities:

• Serve as the primary point of contact for clients, fostering strong relationships and ensuring clear communication throughout the campaign lifecycle.
• Lead client meetings, including strategy sessions, campaign kick-offs, and post-campaign reviews, ensuring alignment on objectives and deliverables.
• Provide regular updates to clients on campaign progress, performance metrics, and actionable insights.
• Proactively identify opportunities to expand client relationships, upselling additional services or campaign enhancements.

Campaign Execution:

• Oversee the end-to-end execution of influencer marketing campaigns, ensuring seamless delivery and alignment with client expectations.
• Research and curate influencer rosters tailored to client needs, leveraging internal tools and platforms.
• Manage influencer outreach, negotiations, and contract execution.
• Ensure influencer-produced content meets quality standards, aligns with client briefs, and is delivered on schedule.
• Collaborate with internal teams, including paid social, creative, and analytics, to amplify campaign impact.

Project Management:

• Develop and maintain detailed workback schedules, timelines, and status reports for both internal and client-facing use.
• Monitor campaign budgets, ensuring efficient allocation of resources and accurate tracking of expenses.
• Compile and present post-campaign reports, highlighting key results, insights, and recommendations for future campaigns.

Industry Expertise:

• Stay ahead of the latest trends, tools, and innovations in influencer marketing and social media.
• Share industry knowledge with clients and internal teams to drive continuous improvement and innovation.

Your Skills and Behaviour:

• Strong client service orientation with a proven ability to build and maintain client relationships.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Highly skilled in PowerPoint, capable of creating visually impactful presentations that articulate complex ideas.
• Results-driven with a proactive approach to problem-solving and delivering on client objectives.
• Strong project management skills, with the ability to juggle multiple priorities and deadlines.
• Impeccable attention to detail and a commitment to delivering high‑quality work.
• Collaborative team player who thrives in a fast-paced, dynamic environment.

Culture Building:

• Foster a culture of inclusivity, creativity, and results-driven excellence within the team and agency.
• Lead by example, inspiring and mentoring junior team members to achieve their full potential.

Your Education and Experience:

• Minimum 3-4 years of experience in influencer marketing, with a proven track record of delivering successful campaigns and building strong client relationships.
• Deep understanding of social advertising and distribution tactics across Meta, TikTok, YouTube, Snapchat, and Pinterest.
• Experience managing client accounts and providing strategic counsel.
• Fluency in French is considered an asset.
• Post-secondary education in marketing, communications, or a related field.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$65,000 - $115,000 CAD

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