Senior Insights Analyst - Consumer, Shopper & Market

Essity; Oakville; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid holidays & PTO

Employee discounts

Job summary

Essity is seeking a Senior Market Research Analyst to lead analysis of market, consumer, and shopper data to drive strategic business decisions. The role involves designing and synthesizing research across competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for assigned brands or categories.

The position is a hybrid role (3 days in office) based in Oakville or other North American locations.

Qualifications

• 3–5 years of market research experience in CPG or related environments
• Proficient in both quantitative and qualitative methodologies
• Experience with syndicated data tools (Nielsen, Circana, Numerator, Kantar)

Responsibilities

• Analyze market, consumer, shopper, and customer data to identify opportunities, risks, and growth drivers.
• Translate complex data into clear, actionable recommendations to support strategic and operational decisions.
• Proactively identify trends and implications for brands or categories.
• Leverage syndicated data to monitor category performance and competitive landscape.
• Conduct ongoing market tracking, including monthly reviews and trend analysis.
• Support development of market sizing, forecasting, and category growth projections.
• Lead or support market research studies, selecting appropriate methodologies.
• Ensure research aligns with global standards and delivers high-quality insights.
• Partner with external agencies and manage timelines and deliverables.
• Develop reports, dashboards, and scorecards to communicate insights to stakeholders.
• Present findings to influence decision-making.
• Contribute to knowledge sharing across teams.

Skills

Analytical skills

Data storytelling

Stakeholder management

Multi-project management

Tools

Nielsen

Circana

Numerator

Kantar

Job description

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About The Role

Essity is seeking a Senior Market Research Analyst (Insights Analyst) to lead the analysis and interpretation of market, consumer, and shopper data to drive strategic business decisions. In this role, you will design, execute, and synthesize research across areas such as competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for assigned brands or categories.

This is a hybrid role (3 days/week in office) based in one of the following Essity office locations (Philadelphia, Charlotte, Oakville or Appleton).

We’re looking for individuals who challenge the status quo, embrace innovation, and thrive in a fast-paced environment. At Essity, we are committed to continuous improvement — of our products, our business, and ourselves.

What You Will Do

Insights Generation & Business Impact

• Analyze market, consumer, shopper, and customer data to identify opportunities, risks, and growth drivers.
• Translate complex data into clear, actionable recommendations to support both strategic and operational decision-making.
• Proactively identify trends and implications for assigned brands or categories.

Market & Data Analysis

• Leverage syndicated data sources (e.g., Nielsen, Kantar, Numerator, Circana) to monitor category performance and competitive landscape.
• Conduct ongoing market tracking, including monthly performance reviews and trend analysis.
• Support development of market sizing, forecasting, and category growth projections.

Research Design & Execution

• Support or lead market research studies, selecting appropriate methodologies to meet business objectives.
• Ensure all research aligns with global standards and delivers high-quality, reliable insights.
• Partner with external research agencies and vendors, managing relationships, timelines, and deliverables.

Reporting & Communication

• Develop reports, dashboards, and scorecards to effectively communicate insights to stakeholders.
• Present findings in a compelling and concise manner to influence decision-making.
• Contribute to knowledge-sharing across teams and maintain the market research library.

Cross-Functional Collaboration

• Work closely with marketing, sales, and strategy teams to validate plans and ensure decisions are insight-driven.
• Actively contribute to customer, consumer, and shopper-related business decisions.
• Share best practices and contribute to insights communities and projects.

Who You Are

• 3-5 years of experience in market research, either on the client side or within a consulting/agency environment, supporting consumer packaged goods (CPG) businesses
• Strong analytical skills with the ability to synthesize data into meaningful insights and recommendations
• Experience working with syndicated data tools such as Nielsen, Circana, Numerator and/or Kantar
• Solid understanding of quantitative and qualitative market research methodologies
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Strong communication and storytelling skills with data
• Experience managing external vendors or research partners is preferred

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation And Benefits

Competitive annual salary range + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• PTO offering with Paid Holidays
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
• Employee discounts program
• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact [e-mail]

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.