Senior Analyst, Business Insights — Dashboards & Analytics

Definity; Toronto; Hybrid; CAD 59,000 - 109,000; Full time

Benefits offered by this job

Hybrid work

Share ownership

RRSP pension

Education support

Volunteer days

Job summary

Definity's Sonnet team is seeking a Sr Analyst, Business Insights to deliver reporting, digital funnel insights, and performance analytics across key channels. You will analyze sales performance, quote mix, and retention trends, build and automate dashboards, and translate findings into leadership-ready recommendations.

Collaborating with Marketing, CX, Sales & Distribution, and Technology, you will support planning and forecasting, KPI governance, and roadmap execution while driving data

Qualifications

• Bachelor’s degree (or higher) in analytical fields such as Math, Statistics, Engineering, or Business.
• 2–5 years of relevant experience in an analytical or quantitative role.
• Experience with data analysis, SQL, Google Analytics 4, Tag Manager, Looker, Tableau, Google Cloud (BigQuery), Excel, PowerPoint, and Python.

Responsibilities

• Digital Funnel & Performance Analysis - Analyze digital traffic, funnel conversion metrics, and channel performance.
• Reporting & KPI Development - Build and maintain KPI dashboards for operational performance reports.
• Automation & Data Enablement - Automate recurring reports where possible. Support data quality, structure, and enablement to ensure accuracy and consistency across KPI reporting and forecasting.
• Business Support & Ad-Hoc Analysis - Support business partners with ad-hoc analysis, business case inputs, and insights tied to lead optimization and sales performance.

Skills

Data analysis

SQL

Google Analytics 4

Tag Manager

Looker

Tableau

Google Cloud (BigQuery)

Excel

PowerPoint

Python

Education

Bachelor’s degree in analytical field

Tools

Looker

Tableau

Google Analytics 4

Tag Manager

BigQuery

Excel

PowerPoint

Python

Job description

Definity's Sonnet team is seeking a Sr Analyst, Business Insights to deliver reporting, digital funnel insights, and performance analytics across key channels. You will analyze sales performance, quote mix, and retention trends, build and automate dashboards, and translate findings into leadership-ready recommendations.

Collaborating with Marketing, CX, Sales & Distribution, and Technology, you will support planning and forecasting, KPI governance, and roadmap execution while driving data