Senior Analyst, B2B Marketing

Mastercard; Old Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Senior Analyst in B2B Marketing to drive innovative marketing strategies. In this pivotal role, you will enhance customer engagement through integrated marketing campaigns, leveraging insights to optimize performance and influence cross-functional collaboration. Your expertise in storytelling and market analysis will be vital in shaping compelling narratives that resonate with diverse audiences. Join a forward-thinking team dedicated to empowering businesses and individuals through strategic marketing initiatives that foster growth and brand loyalty.

Qualifications

• B2B marketing experience, preferably for a SaaS company.
• Experience in developing integrated marketing campaigns.

Responsibilities

• Contribute to strategy and execution of integrated marketing plans.
• Analyze campaign performance and provide strategic recommendations.

Skills

B2B Marketing

Cross-Channel Campaign Strategy

Customer Centricity

Storytelling

Analytical Skills

Education

Bachelor's degree in Marketing or Business

MBA

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Analyst, B2B Marketing

Overview

Mastercard Services is seeking a strategic marketer to join us as a Senior Analyst, B2B Marketing, within the Integrated Capability Marketing function on its B2B Marketing team. The successful candidate will be responsible for contributing to the strategy, development, and execution of integrated marketing plans in support of our Services business and ensuring a cohesive marketing approach to delivering value through all channels. This role will require expertise in storytelling, cross-channel campaign strategy and execution, customer centricity and cross-functional teaming.

Key Responsibilities

Capability Positioning:

Be an expert on buyers, how they buy and their buying criteria, as well as on the key competition and their positioning to understand the needs of our capability marketing messages and collateral.

Help refine customer-centric positioning for Mastercard Services capabilities to support scalable and effective marketing campaigns.

Translate capability positioning into cohesive stories and campaigns that bolster the Services brand in each capability’s domain and accelerate commercial opportunities.

Integrated Campaign Strategy And Execution

Help ideate, develop, and continuous optimize integrated marketing campaigns across various channels and customer touchpoints for Mastercard Services’ capability portfolios.

Utilize all market insights, customer feedback, and performance analytics to ensure campaigns are effectively driving desired outcomes while maintaining consistency with our brand identity and overarching business objectives.

Performance Analysis And Reporting

Extract actionable insights from campaign performance data to support decision-making.

Deliver regular updates to marketing leadership on campaign performance, ROI, and market trends, providing strategic recommendations for enhancing our marketing effectiveness and achieving business goals.

Strategic Marketing Influence

Ensure a cohesive approach to working across functions to deliver compelling campaigns and buying experiences that drive customer engagement, brand loyalty, and business growth.

Proactively serves as subject matter expert regarding marketing strategy and competitive positioning of our Services offerings.

Responsible for influencing colleagues at all levels of the organization regarding the integrated capability marketing approach for target audiences and regions.

Cross-functional Collaboration

Serve as a central liaison for the integrated capability marketing plan, fostering robust collaborative relationships among product, product marketing, commercialization, communications, marketing, sales, and other cross-functional teams.

Shares best-practices and expertise of capability marketing with the broader marketing team at Mastercard.

Qualifications

Bachelor’s degree in marketing, Business, or related field; MBA preferred.

B2B marketing experience – preferably for a SaaS company.

Demonstrated experience in developing and executing successful integrated marketing campaigns in a B2B setting across complex and diverse industries and/or regions.

Exceptional cross-functional collaboration and leadership skills.

Strong analytical abilities, with a proven track record of driving marketing performance and ROI for a global portfolio.

Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.

Demonstrated ability to influence and collaborate with high-performing teammates and cross functional team members to fulfill a common vision and mission.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.