Remote AI Demand & Community Manager

McFadyen Solutions, Inc.; Toronto; Remote; CAD 90,000 - 130,000; Full time

Job summary

McFadyen Digital in Canada is seeking a Demand & Community Manager to grow an affiliated AI best-practices community focused on AI in commerce. You will own the content plan and editorial calendar, lead ads and growth strategy, run the newsletter, social channels, and events, and manage a Research Analyst.

You will also pass McFadyen-fit leads to the Senior Demand Generation Manager. You will measure engagement, apply SEO/AEO best practices, and build relationships with community members and

Qualifications

• 5+ years of experience in audience growth, community management, content marketing, or demand generation, ideally in B2B technology.
• Proven track record of growing an audience, newsletter, or online community with measurable results.
• Hands‑on experience with paid social and paid search, especially LinkedIn Campaign Manager and Google Ads.
• Strong content judgment and excellent writing skills, with experience owning an editorial calendar.
• Analytical and organized. Comfortable with GA4, newsletter platforms, and marketing automation, and able to manage people and several programs at once.

Responsibilities

• Grow the audience and community - Build and engage an audience of commerce and AI practitioners, growing visitors, subscribers, and active members against agreed targets.
• Own the content plan and editorial calendar - Set content priorities, plan the editorial calendar, and ensure every piece meets the editorial standard and reaches the right audience.
• Lead ads and growth strategy - Plan, launch, and optimize paid and organic growth programs across LinkedIn, Google, and other channels, managing budget, targeting, and cost per subscriber.
• Run the newsletter, social channels, and events - Manage the newsletter, social presence, webinars, and community events from planning through follow-up.
• Pass qualified leads to McFadyen - Identify McFadyen-fit leads within the community and hand them to the Senior Demand Generation Manager with the context needed to convert them into pipeline.

Skills

Audience growth

Community management

Content marketing

Demand generation

GA4 analytics

Tools

LinkedIn Campaign Manager

Google Ads

Beehiiv

Substack

Circle

Slack

Pardot

HubSpot

Salesforce

Job description

McFadyen Digital in Canada is seeking a Demand & Community Manager to grow an affiliated AI best-practices community focused on AI in commerce. You will own the content plan and editorial calendar, lead ads and growth strategy, run the newsletter, social channels, and events, and manage a Research Analyst.

You will also pass McFadyen-fit leads to the Senior Demand Generation Manager. You will measure engagement, apply SEO/AEO best practices, and build relationships with community members and