Manager Product Marketing

Canada Life; Winnipeg; On-site; CAD 82,000 - 152,000; Full time

Benefits offered by this job

Career Development

Health & Wellness

Time Off

Financial Security

Rewards and Recognition

Emphasis on Community

Job summary

Canada Life in Canada is seeking a strategic Manager, Product Marketing to lead marketing for Insurance Solutions, translating product and customer insight into positioning and go-to-market strategies across the customer lifecycle.

Reporting to product marketing leadership, you will define launch plans, messages and success metrics, while partnering with Brand, Communications, Digital, Experience and Sales Enablement to deliver strong customer experiences.

Qualifications

• 5-7 years of progressive marketing experience.
• University degree in Marketing, Business, Communications, or a related field.
• Experience in product marketing supporting launches with segmentation, positioning and multi-channel activation.
• Experience in financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset.

Responsibilities

• Lead and execute go-to-market strategies for new and enhanced products, services and initiatives ensuring business alignment and strong customer experiences.
• Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.
• Define and document launch strategies, key messages, success measures and activation plans.
• Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.
• Translate complex products and technical concepts into simple, engaging, customer-friendly language.
• Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.
• Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts.

Skills

Product marketing

Go-to-market

Campaign management

Market research

Cross-functional teamwork

Education

University degree in Marketing, Business, Communications, or a related field

Job description

Permanent Full Time

We are looking for a strategic and execution‑focused Manager, Product Marketing to support marketing for our Insurance Solutions business. Reporting into product marketing leadership, this role is accountable for translating product and customer insight into clear positioning, compelling go‑to‑market strategies and effective marketing execution across the customer lifecycle.

This role is ideal for a product marketer who thrives in a fast‑paced, highly collaborative and insight‑driven environment.

What You Will Do

Product Marketing

• Lead and execute go-to-market strategies for new and enhanced products, services and initiatives ensuring business alignment and strong customer experiences.
• Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.
• Define and document launch strategies, key messages, success measures and activation plans.

Insights & Execution

• Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.
• Translate complex products and technical concepts into simple, engaging, customer-friendly language.
• Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.

Performance & Optimization

• Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts.
• Contribute to a test‑and‑learn approaches and continuous improvement using digital analytics and marketing best practices.

What You Will Bring

Experience & Expertise

• 5-7 years of progressive experience in marketing.
• University degree in Marketing, Business, Communications, or a related field.
• Experience in product marketing supporting product launches and go‑to‑market initiatives that include segmentation, positioning, value proposition development and multi‑channel activation.
• Experience within financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset.

Why Join Us

You’ll have the opportunity to:

• Contribute to meaningful work that impacts millions of clients across Canada.
• Work within a collaborative, purpose‑driven marketing organization.
• Gain exposure to enterprise‑level product marketing and strategic initiatives.

The base salary for this position is between $82,300 - $151,500 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

We’re united by a shared purpose: to improve the financial, physical and mental well‑being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer

• Career Development: Opportunities for career advancement, access to industry‑leading learning programs and up to$2,000 annually towards education reimbursement.
• Health & Wellness:Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well‑being.
• Time Off:In addition to regular vacation and personal days, we support community involvement with a volunteer day.
• Financial Security:Company‑matching pension plan,share ownership program and additionalinvestment options.
• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about Canada Life.

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact [e-mail]. All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.