Manager, Marketing Strategy & Transformation

Manulife; Toronto; Hybrid; CAD 104,000 - 127,000; Full time

Benefits offered by this job

Incentive programs

Hybrid work environment

Job summary

Manulife is seeking a Manager, Global Marketing Strategy & Transformation to shape global marketing strategy and transformation. You will work with leadership to drive planning, reporting, and executive-level insights; translate data into actionable recommendations; and support high-priority initiatives across the organization.

The role emphasizes collaboration, structured problem solving, and clear communication to guide decision making in a large, complex financial services company.

Qualifications

• 3-5 years of experience in management consulting, strategy consulting, corporate strategy, transformation, marketing strategy, or related field.
• Advanced PowerPoint skills and experience creating executive level presentations and strategic communications.
• Exceptional written and verbal communication skills, with strong executive storytelling abilities.
• Strong analytical and synthesis skills, with the ability to turn data, research, and stakeholder input into actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management and relationship-building capabilities.

Responsibilities

• Support the annual strategic planning process for Global Marketing, including the development of strategic priorities, business plans, and executive materials.
• Partner with marketing and business leaders to assess opportunities, evaluate strategic choices, and build alignment around key priorities.
• Conduct research and analysis on customer, market, business, and competitive trends that may impact marketing strategy and performance.
• Support strategic discussions, planning sessions, leadership workshops, and executive offsites.
• Translate strategic priorities into clear objectives, initiatives, and measures of success.
• Develop materials for monthly, quarterly, and annual business reviews, leadership discussions, and executive forums.
• Synthesize performance results, strategic progress, risks, and opportunities into concise executive level narratives.
• Partner with teams across Marketing to gather inputs, identify key insights, and ensure reporting is accurate, relevant, and decision-oriented.
• Track progress against strategic priorities and support leadership in monitoring performance and outcomes.
• Continuously improve reporting processes, templates, and governance.
• Support high priority strategic initiatives and special projects sponsored by Marketing leadership, enterprise leaders, or the Office of the CEO.
• Conduct strategic assessments, benchmarking, research, and analysis to support decision making.
• Evaluate opportunities, risks, and trade-offs associated with key business and marketing decisions.
• Develop fact based recommendations and perspectives for leadership consideration.
• Provide flexible problem solving support on emerging priorities and business questions.
• Monitor emerging trends and leading practices across marketing, customer experience, brand, content, digital, data, AI, and marketing technology.
• Conduct competitive intelligence and external research to identify opportunities, risks, and implications for the organization.
• Develop perspectives on emerging marketing topics and industry trends to inform strategic discussions and decision making.
• Assess the impact of evolving customer expectations, competitive developments, and technological innovation on marketing strategy and capabilities.
• Support the development of thought leadership and future state perspectives on marketing capabilities, operating models, and industry trends.
• Develop clear, compelling, and visually effective PowerPoint presentations for senior leaders and executive forums.
• Build storylines that communicate business context, insights, implications, recommendations, and decisions.
• Transform complex information into concise, executive ready communications.
• Prepare briefing materials, strategic updates, business review content, thought leadership pieces, and leadership presentations.
• Present findings and recommendations in a clear, credible, and impactful manner

Skills

Strategic planning

Executive storytelling

PowerPoint

Stakeholder management

Analytical thinking

Problem solving

Communication skills

Project management

Education

Bachelor's degree in Business/Commerce/Economics/Finance/Marketing

Tools

PowerPoint

Job description

The Manager, Global Marketing Strategy & Transformation plays a key role in shaping and advancing Manulife's global marketing strategy and transformation agenda.

Working closely with marketing leadership and partners across the organization, this role supports annual strategic planning, business reporting, strategic advisory work, competitive intelligence, and thought leadership that inform decision making and drive business outcomes.

The ideal candidate combines structured problem solving with strong business judgment, intellectual curiosity, and exceptional communication skills. They are comfortable navigating ambiguity, synthesizing complex information, and translating insights into clear recommendations and executive level presentations.

This role is well suited to individuals with experience in management consulting, strategy consulting, corporate strategy, or transformation who are looking to apply their skills within a global marketing organization.

Position Responsibilities

Strategic Planning

• Support the annual strategic planning process for Global Marketing, including the development of strategic priorities, business plans, and executive materials.
• Partner with marketing and business leaders to assess opportunities, evaluate strategic choices, and build alignment around key priorities.
• Conduct research and analysis on customer, market, business, and competitive trends that may impact marketing strategy and performance.
• Support strategic discussions, planning sessions, leadership workshops, and executive offsites.
• Translate strategic priorities into clear objectives, initiatives, and measures of success.

Business Reporting & Executive Insights

• Develop materials for monthly, quarterly, and annual business reviews, leadership discussions, and executive forums.
• Synthesize performance results, strategic progress, risks, and opportunities into concise executive level narratives.
• Partner with teams across Marketing to gather inputs, identify key insights, and ensure reporting is accurate, relevant, and decision-oriented.
• Track progress against strategic priorities and support leadership in monitoring performance and outcomes.
• Continuously improve reporting processes, templates, and governance.

Strategic Advisory & Special Projects

• Support high priority strategic initiatives and special projects sponsored by Marketing leadership, enterprise leaders, or the Office of the CEO.
• Conduct strategic assessments, benchmarking, research, and analysis to support decision making.
• Evaluate opportunities, risks, and trade-offs associated with key business and marketing decisions.
• Develop fact based recommendations and perspectives for leadership consideration.
• Provide flexible problem solving support on emerging priorities and business questions.

Marketing Intelligence & Thought Leadership

• Monitor emerging trends and leading practices across marketing, customer experience, brand, content, digital, data, AI, and marketing technology.
• Conduct competitive intelligence and external research to identify opportunities, risks, and implications for the organization.
• Develop perspectives on emerging marketing topics and industry trends to inform strategic discussions and decision making.
• Assess the impact of evolving customer expectations, competitive developments, and technological innovation on marketing strategy and capabilities.
• Support the development of thought leadership and future state perspectives on marketing capabilities, operating models, and industry trends.

Executive Communication & Storytelling

• Develop clear, compelling, and visually effective PowerPoint presentations for senior leaders and executive forums.
• Build storylines that communicate business context, insights, implications, recommendations, and decisions.
• Transform complex information into concise, executive ready communications.
• Prepare briefing materials, strategic updates, business review content, thought leadership pieces, and leadership presentations.
• Present findings and recommendations in a clear, credible, and impactful manner

Required Qualifications

• 3-5 years of experience in management consulting, strategy consulting, corporate strategy, transformation, marketing strategy, or a related field.
• Bachelor's degree in Business, Commerce, Economics, Finance, Marketing, or a related discipline.
• Demonstrated ability to solve complex and ambiguous business problems using structured analytical approaches.
• Advanced PowerPoint skills and experience creating executive level presentations and strategic communications.
• Exceptional written and verbal communication skills, with strong executive storytelling abilities.
• Strong analytical and synthesis skills, with the ability to turn data, research, and stakeholder input into actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management and relationship-building capabilities.
• High attention to detail and commitment to delivering polished, high quality work.

Preferred Qualifications

• Experience in a management consulting or strategy consulting environment.
• Experience supporting annual strategic planning, business reviews, executive reporting, or transformation programs.
• Familiarity with modern marketing capabilities, including brand, content, customer experience, digital marketing, marketing technology, data, and AI.
• Experience conducting competitive intelligence, industry research, benchmarking, or strategic assessments.
• Experience developing thought leadership or executive perspectives on business, marketing, customer, or technology trends.
• Experience in financial services, insurance, wealth and asset management, or another large, complex organization.

When You Join Our Team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$103,270.00 CAD - $153,270.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.