Senior Advisor, Product Marketing

ia; Quebec; Hybrid; CAD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible group insurance coverage

Telemedicine services

Competitive pension plan

Employee share purchase program

Vacation program

Wellness days

Personal development days

Employee and Family Assistance Program

Ergonomic furniture program

Job summary

ia in Canada seeks a Senior Advisor, Product Marketing to lead go-to-market strategies for group insurance and savings solutions, shaping positioning and growth across channels.

You will work with cross-functional teams, analyze market trends, and drive product development and commercialization while strengthening client experience and the value of our offerings.

Qualifications

• Bachelor's degree in Marketing; master's degree is an asset.
• Eight years or more of experience in strategic or product marketing.
• Strong project management and organizational skills in a fast-paced environment.
• Knowledge of financial products and/or group insurance and savings products.
• Excellent English; French is an asset.

Responsibilities

• Develop and execute integrated go-to-market strategies across digital and traditional channels.
• Analyze market trends, competitive intelligence, and performance data to inform product development.
• Define value propositions, customer journeys, key messaging and positioning for launches.
• Design growth and product lifecycle strategies including ABM initiatives.
• Optimize product pages and landing pages to maximize engagement and conversion.
• Lead large-scale strategic projects with cross-functional teams and tight budgets.
• Measure marketing effectiveness and identify opportunities for improvement and growth.

Skills

Strategic marketing

Product marketing

Solution development

Analytics

Leadership

Cross-functional teamwork

Presentations

Project management

MS Office

English fluency

Education

Bachelor's degree in Marketing

Master's degree (asset)

Tools

Microsoft Office

Job description

Job Description

Build the Future with Us

Are you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions.

This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.

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What You'll Accomplish with Us

As a Senior Advisor, Product Marketing, you will be at the heart of our mission. Your key responsibilities will include:

• Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.
• Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.
• Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.
• Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.
• Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.
• Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.
• Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.

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What Will Help You Succeed in This Role

We are looking for someone who:

• Is recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.
• Has solid experience in strategic marketing, product marketing, and solution development.
• Demonstrates strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.
• Stands out through strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.
• Excels at developing compelling presentations and communicating strategic recommendations to a variety of audiences.
• Demonstrates a strong ability to collaborate within cross-functional teams and build lasting partnerships.
• Has a minimum of eight (8) years of relevant experience in a similar strategic marketing or product marketing role.
• Holds a bachelor's degree in Marketing; a master's degree is considered an asset.
• Has knowledge of financial products and/or group insurance and savings products.
• Is recognized for strong project management, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Is proficient with the Microsoft Office Suite and comfortable working with data and performance metrics.
• Has an excellent command of the English language, as the individual will be required to collaborate daily with business lines and product teams across Canada on projects and strategic initiatives. Proficiency in French is considered an asset.

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Why You'll Love Working With Us

• A work environment where learning and development are combined with a collective pursuit of excellence.
• Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.
• A role that allows you to contribute directly to digital transformation and the responsible adoption of artificial intelligence.
• A multidisciplinary team where collaboration, experimentation, and innovation are central to success.
• A healthy, safe, equitable, and inclusive environment where everyone can reach their full potential.
• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

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Competitive Benefits

• Flexible group insurance coverage and telemedicine services.
• Competitive pension plan and employee share purchase program.
• Vacation program, wellness days, and personal development days.
• Employee and Family Assistance Program.
• Ergonomic furniture prog