Senior ABM and Campaigns Manager (1 year contract)

Achievers Corp.; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative company that is changing the way the world works! As an ABM and Campaigns Manager, you will play a crucial role in developing and executing cutting-edge marketing strategies in a fast-paced SaaS environment. This role offers the opportunity to lead a talented team, drive impactful campaigns, and collaborate with cross-functional teams to achieve revenue goals. You'll thrive in a culture that values diversity and innovation, where your contributions are celebrated and your growth is supported. If you're passionate about marketing excellence and ready to make a difference, this is the perfect opportunity for you!

Benefits

Competitive Pay

Parental Leave Top-up

Health Benefits and Life Insurance

RRSP Matching

Flexible Vacation

Employee and Family Assistance Program

Access to LinkedIn Learning Library

Internal Mentorship Program

Employee Resource Groups

Professional Development Opportunities

Qualifications

• 3+ years in Account Based Marketing and 8+ years in B2B marketing, ideally in SaaS.
• Strong leadership skills with experience managing a team and executing multi-channel strategies.

Responsibilities

• Define and implement ABM strategies while ensuring alignment with organizational objectives.
• Lead a team of ABM and Campaign Specialists to foster innovation and collaboration.

Skills

Account Based Marketing

B2B Marketing

Leadership

Data Analysis

Campaign Optimization

Collaboration

Communication

Growth Mindset

Education

University or College Degree

Tools

Demandbase

6sense

Marketo

Salesforce

Job description

About Achievers

The "Achievers Employee Experience Platform" empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at www.achievers.com to learn more, and check out our platform in action here. Join us in our mission to Change the Way the World Works!

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

As the ABM and Campaigns Manager, you will play a pivotal role in shaping and executing a comprehensive strategy that goes beyond traditional account-based marketing. This role will focus on high-intent programs, 1:1 ABM initiatives, and launching targeted, personalized product campaigns. Collaborating with teams across Demand Generation, Product Marketing, Sales, Revenue Enablement, and Revenue Operations, you will ensure these initiatives are impactful, scalable, and aligned with Achievers’ revenue goals.

This is an exciting opportunity to lead and innovate in a fast-paced SaaS environment, driving measurable growth and establishing Achievers as a leader in strategic marketing excellence.

Responsibilities:

Leadership

• Define and implement a strategy for ABM, high-intent programs, and product campaigns, ensuring alignment with organizational objectives.
• Act as the main contact between marketing, sales, and revenue teams, fostering seamless collaboration and alignment.
• Build and nurture strong relationships with cross-functional leaders, including Sales, Product, and Customer Success teams.
• Champion personalization, testing, and data-driven decision-making across all initiatives.
• Share regular updates on campaign performance with leadership during town halls and key meetings.

Team Management

• Lead and develop a small team of ABM and Campaign Specialists, encouraging innovation and collaboration.
• Provide hands-on guidance for campaign strategy, execution, and optimization, ensuring adherence to best practices.
• Enable the team to leverage insights, tools, and automation to maximize efficiency and effectiveness.

Scale the ABM and Intent Practice

• Expand Achievers’ ABM and high-intent playbook, incorporating innovative strategies, technologies, and new frameworks.
• Partner with regional teams to drive global adoption of ABM and intent-based marketing best practices.
• Develop and manage KPIs, creating clear reporting frameworks to demonstrate program success to stakeholders.

Drive Campaign Excellence

• Oversee the development and execution of high-intent initiatives, ABM campaigns, and product-focused marketing programs.
• Collaborate with Content, Demand Generation, and Product Marketing teams to craft compelling messaging and creative assets tailored to buyer personas and journeys.
• Monitor and analyze performance metrics, identifying trends, areas for improvement, and opportunities for scaling.

Qualifications:

• 3+ years in progressive Account Based Marketing
• 8+ years of experience in B2B marketing, ideally in SaaS
• University or College Degree
• Proactive, growth-oriented mindset, with a passion for innovation and continuous improvement.
• Proven ability to manage and execute complex, multi-channel marketing strategies, particularly in a global B2B or SaaS environment.
• Strong leadership and mentoring skills, with experience managing a team
• Expertise in ABM methodologies, high-intent marketing strategies, and campaign optimization.
• Advanced knowledge of ABM and intent tools (e.g., Demandbase, 6sense, Marketo) and CRM platforms (e.g., Salesforce).
• Data-driven mindset with the ability to translate insights into impactful strategies.
• Exceptional analytical skills, including forecasting, tracking, and reporting campaign performance metrics.
• Exceptional collaboration and communication skills, comfortable working across departments and presenting to senior leadership.

Why you’ll love working at Achievers:

We are passionate about disruptive technology that’s rooted in science, research and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

We foster an environment of connection, security, and community. You’ll feel at home, without reservation.

We believe in moving quickly, failing fast, and adapting to change.

We enjoy coming to work every day because we believe in our product and love our culture.

We’re committed to achieving excellence in everything we do.

Benefits & Perks for permanent full time employees:

• Competitive Pay
• Parental Leave Top-up
• Health Benefits and Life Insurance Coverage Upon Your First Day
• RRSP Matching
• Flexible Vacation
• Employee and Family Assistance Program
• Full access to the LinkedIn Learning Library
• Internal Mentorship Program
• Employee-Led Employee Resource Groups
• A beautiful office space located in Liberty Village, Toronto
• Participation in our Points-based Employee Recognition Program
• Opportunities for professional development and career growth

Our work environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.