Lifecycle Marketing Manager

Swoon; Toronto; On-site; CAD 75,000 - 100,000; Full time

Job summary

A leading company seeks a Lifecycle Marketing Specialist to oversee the development and execution of engaging, multi-channel campaigns aimed at Small Business customers. The role requires strong analytical skills and experience in Lifecycle Marketing, ideal for self-motivated individuals who thrive in fast-paced environments and can manage multiple projects effectively.

Qualifications

• 5+ years in marketing campaign development and execution (B2B and SaaS preferred).
• Expertise in Lifecycle/Customer Marketing with successful engagement strategies.

Responsibilities

• Build and launch automated, multi-channel campaigns to engage Small Business customers.
• Coordinate end-to-end campaign execution across multiple teams.
• Deliver performance insights and recommendations to improve outcomes.

Skills

Self-motivated

Excellent communication

Analytical skills

Project management

Creative thinking

Attention to detail

Job description

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Position Title: Lifecycle Marketing Specialist

Location: 8 Spadina Ave, Floors 16–19

Duration: 12 Months

Key Responsibilities:

• Partner with Lifecycle and Product Marketing teams to build and launch automated, multi-channel campaigns that engage and retain Small Business customers.
• Use customer insights and data to develop hyper-personalized campaigns across email, in-product display, and push notification channels.
• Collaborate with Data Analytics to design measurable experiments, forecast outcomes, monitor performance, and adjust campaigns accordingly.
• Develop messaging frameworks and creative briefs that align with customer insights and clearly articulate value propositions.
• Evaluate creative content and provide actionable feedback to design teams to ensure high-quality campaign assets.
• Coordinate end-to-end (E2E) campaign execution by working closely with Product Marketers, Product Managers, Marketing Automation, Analytics, Creative, and Deployment Agencies.
• Optimize segmentation, targeting, and messaging to drive campaign effectiveness across various audience groups.
• Deliver performance insights and strategic recommendations to continuously improve campaign outcomes.
• Influence and collaborate across multiple teams to drive results without direct management responsibility.
• Stay up-to-date with marketing trends and ensure campaigns are innovative and impactful.

Qualifications:

• Minimum 5+ years of experience in marketing campaign development and execution (B2B and SaaS experience preferred).
• Proven expertise in Lifecycle/Customer Marketing, with a track record of successful engagement and monetization strategies.
• Strong experience with A/B testing, performance optimization, and translating analytics into actionable insights.
• Familiarity with agency collaboration is an asset.

Skills & Attributes:

• Self-motivated and proactive with the ability to lead projects independently.
• Excellent interpersonal and communication skills, both written and verbal.
• Strong analytical and problem-solving capabilities.
• Exceptional project management, organizational, and time management skills.
• Ability to handle multiple complex projects simultaneously in a fast-paced environment.
• Creative thinker with a solution-oriented mindset.
• High attention to detail and ability to perform under pressure.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Staffing and Recruiting

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