Marketing Manager, Microsoft Ads

eBay; Toronto; On-site; CAD 90,000 - 95,000; Full time

Job summary

Join eBay as a Marketing Manager for Microsoft Ads in Toronto, where you’ll be responsible for shaping global paid search strategies and optimizing campaigns. This role requires strong analytical skills and project management capabilities, along with a collaborative approach to enhance market performance. Work in a fulfilling environment where you contribute to innovative marketing solutions and connect diverse communities.

Benefits

Parental leave

Paid sabbatical

Qualifications

• 2-5 years professional experience in a relevant field, ideally in non-agency.
• In-depth knowledge of Paid Search Marketing techniques.
• Ability to analyze data and derive insights is crucial.

Responsibilities

• Drive day-to-day operations and optimization of Microsoft Ads campaigns.
• Analyze campaign performance and spot opportunities for improvement.
• Collaborate with cross-functional teams to inform marketing goals.

Skills

Paid Search Campaign Management

Data Analytics

Project Management

Education

Bachelor’s degree in business, finance, applied mathematics or related field

Tools

Excel

SQL

R

Python

Job description

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At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of hardworking problem solvers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team And The Role

We are seeking a dedicated Marketing Manager to shape and implement our Global Paid Search Strategy. You will be tasked with driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads campaigns within the Global Marketing team. Microsoft Ads is a significant and growing part of eBay’s broader Performance Marketing organization and stands as one of the key potential growth drivers for the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes substantial marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations. This is a phenomenal opportunity for an individual who is diligent, enjoys working with a hard-working team, is methodical, takes ownership, and can quickly synthesize critical metrics.

What You Will Accomplish

• Campaign execution, optimization, and ongoing monitoring
• Define and lead campaign objectives in a fast paced, constantly evolving environment
• Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
• Influence campaign strategy – staying aligned and working towards achievable outcomes
• Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
• Collaborate with business stakeholders to establish clear marketing goals and results
• Ad hoc issue investigation and quantification of business impact
• Communicate results consistently and clearly
• Contribute to innovation and ideation – tests, tools, hypothesis, measurements
• Build and organize regular reports and status updates
  
  
  

Top 3 Skills

• Paid Search Campaign Management – Experience with setup and day to day management of marketing campaigns within Microsoft Ads or Google Ads
• Data Analytics – Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first approach
• Project Management – Experience with planning and leading projects end-to-end
  
  
  

What You Will Bring

• Bachelor’s degree in business, finance, applied mathematics or related field preferred
• 2-5 years professional experience, with at least 2 years at non-agency environment
• In-depth knowledge of Paid Search Marketing
• Ability to conceptualize business problems and solving them through data analysis
• Curious in nature and enjoys sleuthing data to identify insights
• Works well independently while maintaining collaborative relationships with team
• Strong oral and written communication skills – comfortable presenting to groups
• Strong personal work ethic, including personal initiative and ownership
• Ability to lead multiple projects simultaneously and balance priorities
• Experience with SQL scripting and self-serving on data from multiple data platforms
• Knowledge of analysis techniques a plus -- regression, clustering, prediction
• Hands on experience with R, Scala, Python or equivalent tools a plus
• Other marketing channel and platform experience a plus
  
  
  

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important. Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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