Brand Manager, Corporate Marketing

Minto Group; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Minto Group seeks a Brand Manager for Corporate Marketing in Toronto. This mid-senior role involves managing brand initiatives and social media strategy while ensuring robust communication with measurable campaign outcomes. Ideal candidates will have over 7 years of relevant experience and strong analytical skills to enhance brand reputation across diverse platforms.

Benefits

Annual bonus

Parental leave

Tuition reimbursement

3 weeks’ vacation

Flexible summer hours

Qualifications

• Minimum of 7 years in brand management or marketing.
• Proven track record in B2B/B2C branding.
• Experience with digital marketing trends.

Responsibilities

• Manage content creation and social media strategy.
• Collaborate on brand reputation measurement.
• Oversee digital advertising campaigns.

Skills

Brand Management

Social Media Management

Content Marketing

Communication

Analytical Thinking

Education

Bachelor’s degree in Marketing or Communications

Master's degree (preferred)

Tools

Adobe Creative Suite

Canva

Job description

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Build your future at Minto!

At Minto, our mission to build thriving communities starts with our first community - our employees. We are proud to have been named one of Canada’s Best Managed Companies in 2025, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.

Job Description

Brand Manager, Corporate Marketing

Toronto, Ontario

Build your future at Minto!

At Minto, our mission to build thriving communities starts with our first community - our employees. We are proud to have been named one of Canada’s Best Managed Companies in 2025, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.

Great employees like you are essential to our continued success. We invite you to join us as we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.

Your Offer Will Include

Competitive salary

Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks’ vacation

Benefits including parental leave, unlimited physiotherapy, telemedicine and so much more

Tuition reimbursement plans and professional development courses

Employee recognition platform – Be rewarded by your colleagues for your contributions!

Flexible summer hours

Your Role On Our Team

The Brand Manager is responsible for the management and execution of corporate brand initiatives for Minto Group. The chosen candidate will understand brand principles, consumer and digital experience, social media, insight, analytics, and relevant research. The Brand Manager also plays a key role in creating and managing engaging content across digital platforms to support our reputation-building goals. They will also be responsible for defining and tracking key performance metrics, using data and reporting to measure the effectiveness of campaigns and continuously optimize results. This offers a unique opportunity to blend creativity with analytics, making a substantial impact on our corporate reputation.

In This Role, You Will

Content creation and social media management:

• Curate and lead corporate content storytelling for the blog and social media channels with the support of executive management.
• With the support of a Content Marketing Specialist, plan, write, design, and schedule daily social media posts, including a weekly plan, for platforms such as LinkedIn, YouTube, Instagram, and others as relevant.
• Manage daily monitoring and commentary on all relevant social media channels.
• Manage the distribution of press releases to ensure broad and accurate dissemination of company news.
  
  

Collaboration And Reporting

• Collaborate with content leads across the organization to review content for SEO, upload weekly blog posts, and update older posts to ensure relevance and engagement.
• Measure brand reputation and engagement through regular reporting.
  
  

Video Production, Creative Assets And Editing

• Organize video shoots and manage video content.
  
  

Digital Advertising, Website & Intranet Management

• With the support of the Corporate Digital Team, plan and execute digital advertising campaigns on LinkedIn.
• Update, maintain, and keep information current on the corporate webpages including continuous ESG reporting
• Manage Intranet brand resources and respond to requests for brand-related assets.
  
  

Brand Administration

• Fulfill brand financial administration (invoice follow-ups and processing) with the support of corporate finance.
• Perform other duties within the scope, spirit, and purpose of the job, as requested by management.
  
  

We Would Like You To Have

• A minimum of 7 years of experience in brand management, marketing, or a related role.
• Bachelor’s degree in marketing, Communications, Business, or a related field. A master's degree is a plus.
• Excellent communication, social media management and content marketing skills.
• Superior writing skills, specifically with digital communications.
• Experience in B2B or B2C branding with knowledge of digital marketing trends and best practices.
• Proven track record of developing and implementing successful brand strategies.
• Creative and analytical thinker with strong project management and problem-solving abilities.
• Familiar with design software (e.g., Adobe Creative Suite, Canva).
• Familiarity with Accessibility, CASL, and Privacy requirements.
• Be comfortable with occasional travel as required for industry events and meetings.
• Work in a hybrid work environment with opportunities for remote work.
  
  

Our future is better together. Apply now and join us!

Minto is an equal-opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.

#TAS4

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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