Marketing Manager, Bobbi Brown (1 Year Contract)

The Estée Lauder Companies Inc.; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the beauty industry is seeking a Marketing Manager to drive marketing strategies and execution across product, trade, and consumer sectors. The role involves managing budgets, collaborating with sales and marketing teams, and leveraging data for strategic decisions. The ideal candidate will possess strong organizational, communication, and analytical skills, along with a deep knowledge of the cosmetic market.

Qualifications

• Minimum 5 years relevant experience, preferably in the cosmetic/prestige industry.
• Ability to manage multiple projects in a fast-paced environment.
• Data-driven with strong analytical capabilities.

Responsibilities

• Plan and execute marketing programs aligning with North America objectives.
• Manage fiscal budget planning, tracking, and reconciliation.
• Oversee trade marketing programs and coordinate with teams.

Skills

Organizational

Relationship-building

Digital skills

Communication

Strategic thinking

Budget management

Education

Post-secondary degree/diploma

Tools

Advanced computer skills

Job description

Job Title: Marketing Manager

Working with the Director of Marketing, the Marketing Manager will focus on the planning and execution of all marketing programs and plans; ensuring alignment with the North America marketing objectives to increase sales, grow market share, and improve profitability.

Product Marketing

• Responsible for planning, forecasting, and monthly management of all sample, collateral, and non-saleable promotional forecasts.
• Liaise with both local and NOAM Planning and Operations teams to ensure consistent follow-up on all projects for on-time shipment of collateral, samples, and promotional materials to support marketing programs.
• Leverage available NPD data to develop and form strategic decisions.
• Partner with Marketing Director on category reviews for relevant segments, involving research on trends, competition, and consumer dynamics, with analysis and strategic recommendations.
• Coordinate with the Corporate Visual Team, NOAM, and global counterparts to plan, brief, produce, and deliver visual merchandising assets for new launches and openings, creating locally when needed.

Trade Marketing

• Serve as primary liaison with NOAM Marketing team to align strategies and leverage programming.
• Participate in all NOAM Marketing calls for timely updates affecting Canadian planning.
• Develop and implement trade marketing programs with retailers, understanding retailer levers, loyalty, COOP, VIP programs, etc.
• Utilize Retailer CRM data for consumer insights and strategic decisions.
• Support retail partner meetings and campaigns, managing calendars and tracking results.
• Collaborate with local Field Sales and cross-functional teams via weekly calls.

Consumer Marketing

• Assist in national media strategy and collaborate with Consumer Engagement and NOAM ECOM teams.
• Lead programs with media agencies and manage localized assets for media plans.
• Oversee retailer co-op programs with ecommerce support.
• Coordinate with Marketing and PR teams on market initiatives.

Finance

• Manage fiscal budget planning, tracking, and reconciliation with finance and retailers.

Market Engagement

• Monitor competitive activity across print, digital, and social platforms.
• Stay informed on digital and social media executions relevant to the brand.

Qualifications

• Post-secondary degree/diploma required.
• Minimum 5 years relevant experience, preferably in the cosmetic/prestige industry.
• Strong relationship-building, organizational, digital, and social media skills.
• Data-driven, excellent communication, strategic thinking, and budget management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Advanced computer skills.