SEM Manager

Clever Digital Marketing; Alberta; Remote; CAD 70,000 - 90,000; Full time

Job summary

Clever Digital Marketing is seeking a SEM Manager to create impactful video ads for platforms like Meta and TikTok. The ideal candidate will have extensive experience in video editing and a strong portfolio showcasing performance-driven projects. Join a dynamic team focused on innovative digital marketing strategies for the home improvement industry.

Benefits

15 days of paid time off (PTO)

Comprehensive group benefits

Company-provided MacBook

Home office budget

Work abroad policy

Qualifications

• Minimum 2 years in performance marketing agency.
• Strong portfolio of ad-centric projects.

Responsibilities

• Edit and produce high-performing short-form ad creatives.
• Collaborate with marketing teams on video concepts.

Skills

Video Editing

Collaboration

Communication

Tools

Adobe Premiere Pro

Adobe After Effects

Adobe Photoshop

Job description

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Mission : At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product : Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale : In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact : As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For

Clever Digital Marketing is looking for a talented and experienced Ad Creative Video Editor specializing in Adobe Creative Cloud, and Adobe Premier Rush to join our creative team. This role focuses on creating high-performing short-form video ad creatives and graphics for platforms like Meta, TikTok, Instagram, and Display. The ideal candidate has a strong portfolio of ad-centric projects, advanced skills in Adobe Creative Cloud Apps , and a deep understanding of performance-driven video editing tailored for digital advertising.

What You'll Do

• Edit and produce high-performing short-form ad creatives for Meta, TikTok, Instagram, and Display using Adobe Premiere Pro, After Effects, and related Adobe Creative Cloud tools
• Design static ad graphics for various platforms, including Meta, Instagram, and Display, ensuring they align with overall campaign goals
• Develop scroll-stopping creatives optimized for engagement, lead generation, and conversion.
• Optimize content based on data-driven feedback (CTR, watch time, hook rate, and engagement).
• Collaborate on the direction of video ad creatives and ensure that our content remains at the forefront of industry trends
• Lead the post-production process from initial edit to final delivery, including cutting footage, adding music and sound effects, colour grading, and implementing motion graphics
• Collaborate with marketing teams to develop and refine video concepts that align with our advertisement strategies and conversion goals
• Utilize B-roll footage, sound transitions, captions, and other advanced editing techniques to enhance storytelling and viewer retention
• Utilize AI tools for generating voice-overs and integrating them into video projects where needed
• Ensure all video content is produced within deadlines and meets our quality standards
• Export video projects in required formats and resolutions, ensuring they meet quality standards before final submission
• From time to time, develop long-form content for internal and external resources

What We're Looking For

• Minimum of 2 years of proven experience working in a performance marketing agency
• Minimum of 2 years of proven experience in creating high-performing ad creatives for lead-generation campaigns using Adobe Creative Cloud Apps
• 2 years of proven experience in editing software : Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop and related plug-ins and programs
• Strong portfolio showcasing performance-driven ad creatives in diverse formats for platforms like Meta, TikTok, and Instagram
• Strong experience with motion graphics and visual effects software
• Proficient in colour grading, sound editing, pacing and other post-production processes
• Experience collaborating with media buyers and strategists to refine creative briefs and iterate on ad performance testing
• Ability to produce high-quality ad creatives under tight deadlines in a fast-paced, performance-driven environment
• Strong communication skills and the ability to work collaboratively in a remote team environment

What We Offer

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Advertising Services

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