Search Engine Optimization Manager (Remote Canada) - Future Opening

Directive; Toronto; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Search Engine Optimization Manager to elevate search visibility and drive organic growth. In this remote role, you will craft custom marketing strategies, analyze data, and manage client relationships to ensure success. This position offers a collaborative environment where creativity and strategic thinking are valued. You will leverage your expertise in technical SEO and content strategy to maximize results for enterprise clients. Join a forward-thinking team that emphasizes analytics and storytelling in the dynamic B2B tech and SaaS marketing landscape.

Benefits

Comprehensive health benefits

Mental health support

Gym membership

Generous time off

401(k) with match

Annual bonuses

Unique team events

Qualifications

• Strong understanding of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop and implement custom marketing strategies aligned with client goals.
• Analyze data from various tools to establish measurable goals.
• Oversee execution, task assignment, and timely completion of projects.

Skills

Content Strategy

Technical SEO

Analytics

Project Management

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4

Google Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the Search Engine Optimization Manager (Remote Canada) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology emphasizing SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO/Content, CRO, and Video, creating comprehensive strategies to help clients hit their SQL targets consistently.

Please note: this role is internally titled Content Marketing Strategist.

The Content Strategists and Senior Content Strategists are client-facing roles responsible for daily deliverables, creating and managing custom strategies, and communication with clients and internal teams. They handle more Enterprise clients, requiring a deep understanding of their service line and its impact on other business areas to develop holistic marketing strategies.

The ideal candidate must have a strong understanding of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and be able to blend technical insights with content initiatives to drive organic growth and maximize search visibility.

Roles and Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Use project phases, historical data, and ongoing campaigns for optimization.
• Collaborate with Associate Directors to address roadblocks and ensure strategic alignment.
• Create creative briefs and develop compelling content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to establish measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee execution, task assignment, tracking, and timely completion.
• Manage workflows via Asana, delegate tasks, and monitor progress.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Internal and External Communication

• Serve as main contact for clients, building trust-based relationships.
• Communicate deliverables, timelines, and updates via Slack and meetings.
• Inform leadership about roadblocks, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual business reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and deliver actionable recommendations.
• Execute on-page and off-page strategies, including keyword research, meta tags, internal linking, and outreach.
• Develop link-building campaigns to enhance domain authority and organic traffic.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Google Search Console, Excel (formulas, VLOOKUPs, pivot tables).
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health benefits, mental health support, gym membership, generous time off, 401(k) with match, annual bonuses, and unique team events.

Work Environment Requirements

This is a remote-first role, with options to work from anywhere in the US or Canada, provided you have the necessary work authorization. The role requires reliable internet, a professional background, and the ability to work independently for extended periods.

For accommodations, contact [e-mail].

Additional Information

We value diversity and inclusion, and all qualified applicants will be considered regardless of race, gender, age, disability, etc.