Search Specialist

CAA Club Group; Vaughan; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Holistic wellness program

Education reimbursement program

Competitive benefits

Job summary

CAA Club Group in Vaughan is seeking an experienced SEO Specialist to optimize website performance and drive traffic. The ideal candidate will have a post-secondary degree and 3-5 years’ experience in SEO, marketing, and a solid understanding of AI tools.

Responsibilities include analyzing trends, implementing SEO strategies, and collaborating with marketing teams. CAA Club Group offers competitive benefits, continuous learning, and a commitment to diversity and inclusion.

Qualifications

• Minimum of 3-5 years' experience as an SEO specialist.
• Understanding of AI tools and application within search engines.
• Google Analytics 4 Certification preferred.

Responsibilities

• Optimize website activity, traffic trends, and customer acquisition metrics.
• Define and implement SEO strategies to improve search performance.
• Design and analyze tests to optimize performance.

Skills

SEO tools understanding

Data analytics

Google Analytics

Collaboration

Education

Post-secondary degree in SEO, Marketing or related field

Tools

JIRA

SEMRush

Google Analytics 4

Screaming Frog

Contentful

Job description

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.

Who We Are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!

• At CCG, we are committed to delivering an exceptional Associate experience. We offer:
• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs!

What You Will Do

• Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics
• Make use of SEO tools and supporting software to perform site audits and compliance checks
• Help define and implement SEO strategies that optimize website architecture to improve search performance
• Work with multiple marketing teams to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
• Use data and analytics to identify opportunities for optimization
• Design, execute, and analyze tests to optimize performance, scale winners
• Create weekly, monthly, and quarterly reports to evaluate performance against forecast
• Use AI-powered tools and machine-learning insights to identify high-performing keywords, prompts, predict trends, and suggest long-tail keywords.
• Forecast traffic trends, seasonal keyword performance, and ROI of SEO campaigns using AI models, auto-generate alt text, captions, and tags for images and videos.
• Present insights and recommendations to stakeholders and drive SEO best practices across teams
• Collaborate with developers, content teams, and marketing partners to implement SEO initiatives

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who You Are

• Post-secondary degree in SEO, Marketing or related field
• A minimum of 3-5 years’ experience as an SEO specialist.
• Understanding of AI tools, large language models (LLMs), and their application within search engines, generative search optimization (GEO), and digital marketing
• Google Analytics 4 Certification preferred
• Recognized SEO certifications preferred
• Experience with JIRA & SEMRush, Workfront & Screaming Frog and Contentful preferred
• Experience with standard Google products/tools (Analytics, Search Console, Business Profiles)
• Understanding of web design, graphic design, schema markup and copywriting for SEO

Please note that we may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.