Content Strategist (Social)

CAA Club Group; Vaughan; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Holistic wellness program

Education reimbursement

Travel incentives and discounts

Defined contribution plan

Job summary

CAA Club Group seeks a Social Content Strategist in Vaughan, Canada. The role involves developing and managing the social content strategy for platforms like Instagram, Facebook, and YouTube. Responsibilities include creating content calendars, producing platform-specific assets, and optimizing content for engagement. Ideal candidates should have 4-6 years of marketing experience, a degree in a related field, and hands-on social media skills. Join a purpose-driven culture that values collaboration and professional growth.

Qualifications

• Minimum 4-6 years of relevant marketing or content experience.
• Hands-on experience planning a channel-specific calendar.
• Experience writing short-form video scripts and captions.

Responsibilities

• Participate in content planning meetings.
• Own the social content strategy across platforms.
• Manage end-to-end publishing workflows and optimize content.

Skills

Content marketing

Social media strategy

Community engagement

Short-form content creation

Education

Bachelor's degree in Communications, Media Studies, Marketing, or Journalism

Certificate or specialized training in content marketing

Tools

Social publishing tools

Analytics tools

Job description

About Us

At CAA Club Group, we are passionate about keeping our Members safe—whether they are on the road, at home, or travelling abroad. As a trusted, member‑based organization, we provide products and services that are essential to Member safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. CAA Club Group is a member of the CAA Club Group of Companies and is an equal‑opportunity employer that offers a professional environment that champions collaboration, trust, and growth.

Who We Are

Are you ready to join an award‑winning, purpose‑driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer:

• Work‑life harmony with access to an award‑winning holistic wellness program
• Continuous learning through our robust corporate curriculum and education reimbursement program
• Incredible rewards, travel incentives, and product and service discounts
• Pay‑for‑performance and best‑in‑class recognition programs
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more

Join our growing team where everyone belongs!

Position Details

What You Will Do

• Participate actively in content planning meetings with lines of business, Digital Marketing and Creative Services
• Own the social content strategy across social priority platforms such as Instagram, Facebook, and YouTube Shorts
• Build and manage a channel‑specific content calendar with planned series, tentpole moments, reactive windows, and campaign integration
• Create social briefs and creative direction by defining the key message, angle, format, call to action, platform specs and audience targeting
• Plan how to repurpose long‑form blog and magazine content into short‑form formats such as reels, carousels, stories, and threads
• Manage end‑to‑end publishing workflows from brief to draft, review, approval, production, and publication
• Lead social content for live events, including scripting and real‑time adjustments
• Manage publishing workflows in scheduling tools and maintain organized asset libraries and version control
• Produce fast‑turn, reactive content when appropriate while balancing timeliness with brand safety and content strategy
• Optimize content for each social platform with a focus on angles, pacing, aspect ratios, hashtags or keywords, calls to action and thumbnail choices
• Support the community engagement strategy with prompts, guidance for replies and content that encourages participation
• Ensure content aligns with brand voice, campaign messaging, and current platform best practices
• Other duties as required

Salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience, and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who You Are

• Bachelor’s degree in Communications, Media Studies, Marketing, Journalism or a related field. Equivalent experience is also accepted
• Certificate or specialized training in content marketing, media studies or journalism
• Minimum 4‑6 years of relevant marketing or content experience, creating and managing social content for a brand, publisher, or agency
• Hands‑on experience planning a channel‑specific calendar and producing platform‑native assets
• Experience writing short‑form video scripts, captions and creative briefs, social publishing tools and analytics, including reporting and testing
• Experience partnering with creative teams, community management and legal or compliance partners
• Experience repurposing long‑form content into short‑form social formats

Internal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted.

We may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.