Marketing Strategist, Direct P&C Insurance

CAA South Central Ontario; Markham; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Work-life harmony

Continuous learning opportunities

Travel incentives

Competitive benefits

Competitive benefits

Job summary

A leading insurance company in Markham is seeking a Marketing Strategist for its Direct P&C Insurance division. This mid-senior level position involves developing and implementing marketing strategies, leading digital campaigns, and collaborating with various teams to enhance customer engagement. The ideal candidate will have 3-5 years of digital marketing experience, preferably in the insurance sector, and proficiency in tools like Google Analytics. Competitive salary and comprehensive benefits offered.

Qualifications

• Completion of a university degree in Marketing, Business, or a related field.
• 3–5 years of experience in digital marketing, with a focus on strategy and campaign execution.
• 1–2 years of relevant marketing experience in the Insurance industry, preferably P&C.

Responsibilities

• Develop and recommend formal marketing strategies, plans and roadmaps.
• Lead campaign planning meetings with key stakeholders.
• Manage the end-to-end digital marketing campaign process.
• Collaborate with sister clubs on regional digital tactics.
• Establish analytics and reporting on customer behavior and segmentation.
• Monitor campaign spends and optimize performance with partners.
• Support annual Marketing Plan development for digital initiatives.
• Cultivate insights from data to improve ROI and growth.

Skills

Digital marketing strategy

SEO

Email marketing

Content strategy

Data analysis

SEM

Paid advertising

Social media marketing

Education

University degree in Marketing, Business, or related field

Tools

Google Analytics

Mixpanel

Tableau

Job description

Marketing Strategist, Direct P&C Insurance

Marketing Strategist, Direct P&C Insurance role at CAA South Central Ontario.

About Us

At CAA Club Group, we are passionate about keeping our Members safe – whether they are on the road, at home, or travelling abroad. As a trusted Member‑based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change, and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.

Who we are

Are you ready to join an award‑winning, purpose‑driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer:

• Work‑life harmony with access to an award‑winning holistic wellness program
• Continuous learning through our robust corporate curriculum and education reimbursement program
• Incredible rewards, travel incentives, and product and service discounts
• Pay‑for‑performance and best‑in‑class recognition programs
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more

Join our growing team where everyone belongs!

Position Details

What You Will Do

• Develop and recommend formal marketing strategies, plans and roadmaps for various campaign types including awareness, education, and acquisition
• Participate and contribute to the annual P&C Insurance strategic planning sessions
• Assist in the development of the annual Marketing Plan for digital marketing initiatives
• Lead campaign planning meetings and brainstorms with key stakeholders to obtain new marketing ideas and key insights/feedback
• Develop strategic digital marketing plans for each acquisition initiative, in the context of the overarching annual sales plan, based on objectives, timelines and budgets
• Plan and execute results‑driven marketing campaigns for all partner clubs through digital marketing channels to increase new business sales and other marketing objectives
• Collaborate with sister clubs on strategy and execution of digital marketing tactics in their respective regions
• Manage the end‑to‑end digital marketing campaign process to meet key performance indicators as per the annual marketing plan
• Work with database marketing team (internal & external) and sister clubs to establish analytics and reporting, including customer profiling/segmentation and ongoing reporting to understand customer behaviour
• Active monitoring of campaign spends and performance with ongoing optimizations in collaboration with internal and external partners

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who You Are

• Completion of a university degree in Marketing, Business, or a related field
• 3–5 years of experience in digital marketing, with a focus on strategy and campaign execution
• 1–2 years of relevant marketing experience in the Insurance industry, preferably P&C
• Experience in managing results‑driven marketing campaigns through various digital marketing channels and segmented target audiences
• Strong understanding of digital marketing principles, practices and standards, with experience in integrating online and offline initiatives
• Proven track record of success in driving digital marketing growth and ROI
• Expertise in SEO, SEM, paid advertising (Google Ads, social media ads), email marketing, and content strategy
• Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, Tableau
• Experience with social media marketing and managing multi‑channel digital campaigns

Please note that internal applicants are asked to formally express their interest by applying online no later than 10 business days after the position is posted.

Please note that we may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Insurance