Search Engine Optimization Manager (Remote Canada) - Future Opening

Directive; Calgary; Remote; CAD 70,000 - 100,000; Full time

Job summary

A leading performance marketing agency in Canada is seeking a Search Engine Optimization Manager who will drive content strategy and technical SEO for enterprise clients. This remote position requires expertise in analytics, project management, and effective communication to enhance search visibility and drive organic growth. As part of a dynamic team, you will craft tailored marketing strategies that align with client goals and utilize tools such as GA4 and SEMrush to optimize campaign performance.

Benefits

Living Wage

Comprehensive Health Benefits

Unlimited PTO

401(k)

Annual Bonus

Team Trips

Qualifications

• Strong grasp of technical SEO, including site audits and Core Web Vitals.
• Experienced in developing tailored marketing strategies.

Responsibilities

• Develop and implement marketing strategies aligned with client goals.
• Oversee strategy execution and project management.
• Analyze data to set measurable goals and track progress.

Skills

Content Strategy

Technical SEO

Analytical Skills

Project Management

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4 (GA4)

Google Search Console

Job description

Join to apply for the Search Engine Optimization Manager (Remote Canada) - Future Opening role at Directive .

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies, focusing on Customer Generation methodology. We offer Paid Media, SEO / Content, CRO, and Video services, creating strategies that help our clients achieve their SQL targets.

Note : This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists play a crucial, client-facing role responsible for daily deliverables, creating and managing strategies, and communicating with clients and internal teams. They mainly handle Enterprise clients and need a deep understanding of their service line and its impact on business to develop holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy and technical SEO, including site audits, structured data, and Core Web Vitals. They should blend technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement tailored marketing strategies aligned with client goals and best practices.
• Use project phases, historical data, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to resolve issues and ensure alignment.
• Create creative briefs and develop content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before client presentation.

Project Management

• Oversee strategy execution, task assignment, and tracking.
• Manage workflows via Asana, delegate tasks, and monitor progress.
• Coordinate with content creators, designers, and project managers to deliver quality campaigns.

Communication

• Serve as primary contact for clients, building trust-based relationships.
• Proactively update clients on deliverables and progress via Slack and meetings.
• Inform leadership about roadblocks, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly / quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and recommend improvements.
• Implement on-page and off-page strategies, including keyword research and link-building.

Tools

• Must Have : Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
• Nice to have : Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health benefits, mental health support, gym membership, unlimited PTO, holidays, birthday leave, end-of-year break, parental leave, 401(k), annual bonus, and team trips.

Remote-first, with options for hybrid work in Irvine, CA, or globally in Canada, UK, Australia, provided you have work authorization and reside there.

The role requires operating a laptop, reliable internet, and the ability to work stationary for extended periods. Accommodations available for qualified individuals with disabilities.

Additional Info

Directive values diversity and inclusion. All qualified applicants will be considered regardless of race, gender, religion, etc.

• Level : Mid-Senior
• Type : Full-time
• Function : Marketing and Sales
• Industry : Advertising Services

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