Sales Trainer

BYD North America; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

BYD North America in Canada seeks a Training Manager to design and deliver engaging in-person, virtual, and hybrid programs for dealer sales, service and management teams. You will conduct dealer visits nationwide, localize materials for the Canadian market, and evaluate training impact with KPIs, reports to HQ, and LMS operations.

Travel across Canada is required; bilingual English and French proficiency is essential.

Qualifications

• 2+ years in automotive retail, dealer training, or related learning and development role.
• Strong knowledge of Canadian automotive retail and dealer environment; NEVs asset.
• Excellent communication, presentation, stakeholder management, and cross-cultural collaboration.
• Willingness to travel frequently across Canada and hold valid Canadian work status.

Responsibilities

• Design and deliver in-person, virtual, and hybrid training programs for dealer teams.
• Conduct regular dealer visits across Canada to provide product, sales, customer experience, and operational training.
• Develop and localize training materials to meet Canadian market needs.
• Evaluate training effectiveness through feedback, assessments, and KPIs, and report to HQ.
• Manage the operation of Learning Management System in Canada and coordinate with HQ.

Skills

Communication

Presentation

Stakeholder management

Project coordination

Cross-cultural collaboration

Travel willingness

Bilingual English/French

Tools

LMS

Job description

Design and deliver engaging in-person, virtual, and hybrid training programs for dealer sales, service, and management teams. Conduct regular dealer visits across Canada to provide product, sales, customer experience, and operational training.

Content development and Localization

Develop and localize training materials, including presentations, facilitator guides, and digital learning resources, to meet Canadian market needs.

Training Needs Analysis & Outcome Examination

Partner with dealer teams and internal stakeholders to identify training needs and develop targeted learning solutions. Evaluate training effectiveness through prticipant feedback, assessments, and relevant KPIs, and provide regular reports to the Canadian team and HQ.

Training System Operation and Resource Management

Manage the operation of Learning Management System in Canada. and promptly update HQ to ensure consistent and accurate information across all customer touchpoints.

Support the rollout of global training initiatives, maintain alignment with HQ standards, and build strong relationships with dealer stakeholders.

Qualifications and Skills

• 1. At least 2 years of experience in automotive retail, dealer training, sales training, or a related learning and development role.
• 2. Strong understanding of the Canadian automotive retail and dealer environment; experience with new energy vehicles is an asset.
• 3. Excellent communication, presentation, stakeholder management, and project coordination skills; able to work effectively in a cross-cultural environment.
• 4. Fully professional English and French proficiency. Willingness and ability to travel frequently across Canada is required.
• 5. Valid Canadian work status (Work Permit / Permanent Resident / Citizen). Valid driver’s license in Canada.