Sales Representative - Toronto Territory

Intercity Packers Ltd.; Milton; On-site; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Weekly paychecks

Car allowance

RRSP matching program

Profit sharing bonus

Company cell phone

Gas card

Career advancement

Job summary

Fresh Start Foods Canada Ltd. is seeking a Full-Time Sales Representative to drive business development and market penetration across the GTA. The role requires a hunter mentality with proven B2B sales success and client relationship management.

Location is GTA with Milton office visits; compensation includes $65,000 CAD per year plus uncapped commissions, gas card, car allowance, and company cell phone. The position offers a Monday–Friday schedule with career advancement opportunities and

Qualifications

• Proven 3+ years in direct selling, outside sales, or account management.
• Hunter mentality with a track record of winning new business.
• Strong negotiation skills for complex contracts.
• Proficient with Google Workspace tools for tracking activity.
• Must have a valid driver's license and reliable vehicle.

Responsibilities

• Drive sales growth by prospecting and closing new opportunities in the GTA region.
• Develop and execute territory sales strategy aligned with regional objectives.
• Penetrate new markets such as restaurants and institutions.
• Build long-term client relationships as a trusted advisor.
• Collaborate with Operations and Product Development to tailor produce solutions.

Skills

Sales experience

Hunter mentality

Negotiation skills

Google Suite

Driver's license

Tools

Google Suite

Job description

Fresh Start Foods Canada Ltd. Join one of the BEST teams in the Industry At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do. We are seeking individuals:

Individuals we’re seeking

• Who are customer centric
• Who are able to deliver on their commitments
• Who value individual excellence and collective performance
• Who care and give back - sustainable agriculture, the environment, corporate citizenship
• Who go above and beyond to provide options for our customers
• Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience

Business Development / Outside Sales Representative – Toronto Territory Job Description

For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026.

Fresh Start Foods is hiring a Full-Time Sales Representative to drive business development and market penetration across the GTA territory. This role is designed for a "hunter" who excels at lead generation, B2B sales, and client relationship management.

Position: Permanent, Full-Time Schedule: Monday to Friday, business hours. Location: Territory covers GTA (Visit the Milton office once per week). Compensation: $65,000 per year, plus uncapped sales commission, gas card, company cell phone, car allowance.

Key Responsibilities/What You Will Do

• Drive Sales Growth: Proactively identify, prospect, and close new business opportunities to exceed company revenue targets in the Ottawa-Gatineau region.
• Strategic Territory Management: Create and execute a robust sales strategy and business plan for your assigned accounts, ensuring alignment with regional objectives.
• Market Penetration: Implement action plans to break into new markets (restaurants, institutions, etc.) and secure high-potential accounts.
• Relationship Building: Establish and nurture long-term loyalty with clients, serving as a dedicated Account Manager and trusted advisor.
• Cross-Functional Collaboration: Partner with internal teams (Operations, Product Development) to deliver tailored produce solutions and superior service.
• Professional Representation: Be the face of Fresh Start Foods, delivering compelling pitches and presentations to key decision-makers.

Required Qualifications/Skills

• Proven Sales Experience: 3+ years of success in direct selling, outside sales, or account management with a record of exceeding quotas.
• Hunter Mentality: A results-driven professional with a relentless drive to secure new business and close deals.
• Exceptional Negotiation Skills: Expert at navigating complex contracts and high-level negotiations with diplomacy and persuasion.
• Technical Proficiency: Comfortable using Google Suite (Docs, Sheets, Slides) to track sales activity and collaborate.
• Mobility: Must hold a valid Class G Driver’s License and have a reliable vehicle for travel within the territory.
• Industry Knowledge: Experience in the Foodservice or Hospitality industry is highly preferred.

Fresh Start Foods offers a range of benefits, including

• Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)
• Registered Retirement Savings Plan (RRSP) Matching Program
• Annual Profit Sharing Bonus
• Weekly paychecks
• Employee Family Assistance Program
• Opportunities for career advancement
• Employee Recognition Programs
• Training opportunities
• Annual Safety Boot Allowance Program
• Full-time hours
• A team-oriented work environment

This is an Existing Vacancy. We thank all applicants for their interest, however only those selected for the next stage will be contacted.

Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.

If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to: For Jobs in British Columbia [e-mail] For Jobs in Ontario [e-mail] Use the words “Accommodation Request” in your subject line.

We Are Passionate About Produce Wholesale Fruits and Vegetable Suppliers From Coast To Coast Fresh Start Foods continues to be the leading value added and fresh produce supplier in Canada. Building on 25 years of growth and success, we understand the importance of satisfying the essential stakeholders in your business. We ensure that high quality and value is delivered from field to table. We understand the critical nature of fresh produce to your offering and work diligently to ensure you are able to exceed your customers expectations. With several well positioned locations in both Eastern and Western Canada, we are truly national and well positioned to deliver the freshest product possible. Fresh Start Foods has two additional companies within our food family, J.G. Fruits and Vegetables in Montreal distributes both whole and fresh cut fruit, vegetables and other related products. Our Eating New Creations facility in Mississauga focuses on meeting retail and food-service needs in the manufacturing and assembly of salad & meal kits, a variety of portioned salads, sandwiches, fruit cups and other portioned fresh and dry products.